The changes in the carrying value of Goodwill are as follows (in thousands):


	UFC (1)		WWE (3)			IMG			Corporate and Other		Total
Balance — December 31, 2022	$	2,602,639	$	—			745,590			39,780	$	3,388,009
Acquisitions		—		5,063,774			—			—		5,063,774
Impairment		—		—			(7,544	)		—		(7,544	)
Foreign currency translation and other		—		72			89			—		161
Balance — December 31, 2023 (2)		2,602,639		5,063,846			738,135			39,780		8,444,400
Acquisitions		—		(707	)		—			—		(707	)
Foreign exchange		—		(1,559	)		(141	)		—		(1,700	)
Balance — December 31, 2024 (2)	$	2,602,639	$	5,061,580		$	737,994		$	39,780	$	8,441,993

(1)

Reflects goodwill resulting from the Company’s election to apply pushdown accounting to reflect EGH’s new basis of accounting in the UFC’s assets and liabilities, including goodwill, which occurred during 2016.

(2)

Net of accumulated impairment losses of $116.1 million as of December 31, 2024 and 2023.

(3)

Reflects goodwill resulting from the Transactions. See Note 4, Acquisition of WWE, for further information.

There were no dispositions of goodwill during the years ended December 31, 2024 and 2023.

The following table summarizes information relating to the Company’s identifiable intangible assets as of December 31, 2024 (in thousands):


	Gross Amount		Accumulated Amortization			Carrying Value
Amortized:
Trademarks and trade names	$	3,011,169	$	(489,148	)	$	2,522,021
Customer relationships		1,630,070		(792,389	)		837,681
Internally developed technology		9,505		(6,000	)		3,505
Other (1)		156,493		(70,366	)		86,127
	$	4,807,237	$	(1,357,903	)	$	3,449,334
Indefinite-lived:
Trademarks and trade names	$	181,649	$	—		$	181,649
Owned events		18,920		—			18,920
Total intangible assets	$	5,007,806	$	(1,357,903	)	$	3,649,903

(1) Other intangible assets as of December 31, 2024 primarily consisted of talent roster, internally developed software and content library assets acquired through the business combination with WWE in September 2023. See Note 4, Acquisition of WWE, for further information.

The following table summarizes information relating to the Company’s identifiable intangible assets as of December 31, 2023 (in thousands):


	Gross Amount		Accumulated Amortization			Carrying Value
Amortized:
Trademarks and trade names	$	3,010,938	$	(356,194	)	$	2,654,744
Customer relationships		1,630,962		(623,878	)		1,007,084
Internally developed technology		9,505		(4,852	)		4,653
Other (1)		153,280		(32,328	)		120,952
	$	4,804,685	$	(1,017,252	)	$	3,787,433
Indefinite-lived:
Trademarks and trade names	$	182,979	$	—		$	182,979
Owned events		19,218		—			19,218
Total intangible assets	$	5,006,882	$	(1,017,252	)	$	3,989,630

Amortization of intangible assets was $341.9 million, $168.7 million, and $105.4 million during the years ended December 31, 2024, 2023 and 2022, respectively, which is recognized within depreciation and amortization in the combined statements of operations.

During the years ended December 31, 2024, 2023 and 2022, the Company completed its annual impairment review of goodwill and intangibles. For the year ended December 31, 2023, the Company recorded total non-cash impairment charges of $7.5 million for goodwill and $14.0 million for trade names driven by lower projections. These impairment charges are included as impairment charges within the Company’s combined statements of operations. The Company’s fair value of goodwill was determined by Endeavor Group Holdings, Inc.’s assessment based on discounted cash flows using an applicable discount rate for the reporting units containing the Acquired Businesses. Intangible assets were valued based on a relief from royalty method or an excess earnings method. The Company did not record any impairment charges related to such reviews during the years ended December 31, 2024, or 2022.