v3.25.1
SEGMENTS (Tables)
 3 Months Ended
Mar. 31, 2025
Segment Reporting [Abstract]  
Schedule of segment reporting information
The following tables provide information regarding the Cardlytics platform and the Bridg platform reportable segments (in thousands):
 Three Months Ended
March 31,
 20252024
Cardlytics platform
Revenue$56,435 $62,233 
Minus: Adjusted Partner Share28,065 29,563 
Minus: Other third-party costs(1)
1,039 849 
Adjusted Contribution$27,331 $31,821 
Bridg platform
Revenue$5,463 $5,375 
Minus: Adjusted Partner Share— — 
Minus: Other third-party costs(1)
346 131 
Adjusted Contribution$5,117 $5,244 
(1)Other third-party costs above primarily represents media and data costs that we incur to support the Cardlytics and Bridg platform.
The following table presents a reconciliation of loss before income taxes presented in accordance with GAAP to Adjusted Contribution (in thousands):
 Three Months Ended
March 31,
 20252024
Adjusted Contribution$32,448 $37,065 
Minus:
Delivery costs7,288 6,173 
Sales and marketing expense12,754 14,118 
Research and development expense11,706 13,048 
General and administrative expense13,778 14,485 
Change in contingent consideration60 5,817 
Loss (gain) on disposal or divestiture(5,350)— 
Depreciation and amortization expense6,291 6,250 
Total other expense(797)1,449 
Loss before income taxes$(13,282)$(24,275)
Schedule of revenue by geographic areas
The following tables provide geographical information (in thousands):
 Three Months Ended
March 31,
 20252024
Revenue:
United States$56,389 $62,534 
United Kingdom5,509 5,074 
Total$61,898 $67,608 

March 31, 2025December 31, 2024
Property and equipment, net:
United States$2,410 $2,530 
United Kingdom56 66 
Total$2,466 $2,596