Goodwill is tested annually for impairment, unless certain triggering events require an interim impairment analysis, including macroeconomic conditions, industry and market considerations, costs factors, overall financial performance, and other relevant entity-specific events and changes. These considerations are evaluated holistically to assess whether it is more likely than not that a reporting unit's carrying value exceeds its fair value. Our reporting units consist of the Cardlytics platform in the U.S., the Cardlytics platform in the U.K. and the Bridg platform. There is no goodwill recorded within the Cardlytics platform in the U.K or the Bridg platform.

There have been no changes to the carrying amounts of goodwill since December 31, 2024. The carrying amounts of goodwill as of March 31, 2025 were as follows (in thousands):


	Cardlytics Platform		Bridg Platform		Consolidated
Gross goodwill	$	159,429	$	117,773	$	277,202
Accumulated impairments	—		(117,773)		(117,773)
Goodwill	$	159,429	$	—	$	159,429

We have assessed the triggering events criteria along with related conditions and developments as of March 31, 2025. We have determined that none of the conditions collectively constitute a triggering event. As such, we have determined that it is not more likely than not that the carrying values of our reporting units exceed their respective fair values, and an impairment test was not required as of March 31, 2025. However, the Cardlytics platform in the U.S. is susceptible to future impairment risk, and future changes in assumptions or deterioration in market conditions, such as adverse developments from the imposition of tariffs in the United States and abroad could result in an impairment.

We evaluate the recoverability of our finite-lived intangible assets and other long-lived assets whenever events or substantive changes in circumstances indicate that the carrying amount may not be recoverable. Prior to the quantitative goodwill impairment test, we evaluated the recoverability of these long-lived assets for our asset groups. The evaluation is based on the cash flows generated by the underlying asset groups, including estimated future operating results, trends or other determinants of fair value. If the total of the expected future undiscounted cash flows were less than the carrying amount of the asset group, we would recognize an impairment charge to the extent the carrying amount of the asset group exceeded its estimated fair value.


	Gross Carrying Amount		Accumulated Amortization		Net		Weighted Average Remaining Useful Life
	(in thousands)				(in years)

Developed technology	$	49,873	$	(42,347)	$	7,526	2.3
Merchant relationships	21,930		(19,540)		2,390		1.2


Total other intangible assets	$	71,803	$	(61,887)	$	9,916


	Gross Carrying Amount		Accumulated Amortization		Impairment of Intangible Assets		Net		Weighted Average Remaining Useful Life
	(in thousands)								(in years)

Developed technology	63,621		(41,442)		(13,748)		8,431		2.5
Merchant relationships	21,930		(18,989)		—		2,941		1.4


Total other intangible assets	$	85,551	$	(60,432)	$	(13,748)	$	11,371