v3.25.1
Summary of Significant Accounting Policies - Narrative (Details) - USD ($)
$ / shares in Units, $ in Thousands
 3 Months Ended
Jul. 28, 2022
Mar. 31, 2025
Mar. 31, 2024
Dec. 31, 2024
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]        
Selling and marketing   $ 123,527 $ 91,858  
Accrued expenses   83,772   $ 99,828
Capitalized prepaid marketing expense   8,100 8,100  
Prepaid marketing expense   148,222   153,346
Shopify | Private Placement        
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]        
Shares issued under purchase agreement (in shares) 2,951,846      
Issuance price per share (in dollars per share) $ 33.88      
Shopify | Investment Option        
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]        
Issuance price per share (in dollars per share) $ 88.93      
Additional shares available for purchase (in shares) 15,743,174      
Shopify | Revenue Sharing Agreement        
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]        
Selling and marketing   7,900 6,400  
Accrued expenses   5,300   2,600
Shopify | Collaborative Arrangement, Transaction with Party to Collaborative Arrangement        
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]        
Marketing expense   13,200 $ 13,200  
Prepaid marketing expense   148,200   $ 153,300
Unrecognized marketing expense   $ 229,200    
Warrants, cost not yet recognized, period for recognition   4 years 3 months 18 days