4. Gift Cards The following tables present information related to gift cards (in thousands): | | | | | | | | | Thirteen | | Thirteen | | | Weeks Ended | | Weeks Ended | | | April 1, 2025 | | April 2, 2024 | Gift card liabilities: | | | | | | | Beginning balance | | $ | 226,810 | | $ | 222,915 | Activations | | | 20,673 | | | 20,567 | Redemptions and breakage | | | (47,628) | | | (47,246) | Ending balance | | $ | 199,855 | | $ | 196,236 |
| | | | | | | | | Thirteen | | Thirteen | | | Weeks Ended | | Weeks Ended | | | April 1, 2025 | | April 2, 2024 | Gift card contract assets: | | | | | | | Beginning balance | | $ | 18,447 | | $ | 19,111 | Deferrals | | | 2,368 | | | 2,424 | Amortization | | | (3,735) | | | (3,936) | Ending balance | | $ | 17,080 | | $ | 17,599 |
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