The Securities and Exchange Commission has not necessarily
reviewed the information in this filing and has not determined
if it is accurate and complete.
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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549 FORM 13F FORM 13F INFORMATION TABLE |
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COLUMN 1 | COLUMN 2 | COLUMN 3 | COLUMN 4 | COLUMN 5 | COLUMN 6 | COLUMN 7 | COLUMN 8 | ||||
VALUE | SHRS OR | SH/ | PUT/ | INVESTMENT | OTHER | VOTING AUTHORITY | |||||
NAME OF ISSUER | TITLE OF CLASS | CUSIP | (x$1000) | PRN AMT | PRN | CALL | DISCRETION | MANAGER | SOLE | SHARED | NONE |
AMAZON COM INC COM | Stock | 023135106 | 3,737,873 | 20,061 | SH | SOLE | 0 | 20,060 | 0 | 0 | |
ROLLINS INC COM | Stock | 775711104 | 512,124 | 10,125 | SH | SOLE | 0 | 10,125 | 0 | 0 | |
INVESCO QQQ TRUST SERIES I | ETF | 46090E103 | 947,832 | 1,942 | SH | SOLE | 0 | 1,942 | 0 | 0 | |
TECHNOLOGY SELECT SECTOR SPDR FUND | ETF | 81369Y803 | 1,778,522 | 7,878 | SH | SOLE | 0 | 7,877 | 0 | 0 | |
STARBUCKS CORP COM | Stock | 855244109 | 307,094 | 3,150 | SH | SOLE | 0 | 3,150 | 0 | 0 | |
OLD REP INTL CORP COM | Stock | 680223104 | 1,235,177 | 34,872 | SH | SOLE | 0 | 34,872 | 0 | 0 | |
JOHNSON & JOHNSON COM | Stock | 478160104 | 2,136,237 | 13,182 | SH | SOLE | 0 | 13,181 | 0 | 0 | |
WASTE MGMT INC DEL COM | Stock | 94106L109 | 1,662,991 | 8,011 | SH | SOLE | 0 | 8,010 | 0 | 0 | |
VANGUARD TOTAL STOCK MARKET ETF | ETF | 922908769 | 221,328 | 782 | SH | SOLE | 0 | 781 | 0 | 0 | |
COSTCO WHSL CORP NEW COM | Stock | 22160K105 | 601,947 | 679 | SH | SOLE | 0 | 679 | 0 | 0 | |
GOLDMAN SACHS GROUP INC COM | Stock | 38141G104 | 1,540,945 | 3,112 | SH | SOLE | 0 | 3,112 | 0 | 0 | |
PROCTER AND GAMBLE CO COM | Stock | 742718109 | 476,752 | 2,753 | SH | SOLE | 0 | 2,752 | 0 | 0 | |
COCA COLA CO COM | Stock | 191216100 | 1,779,304 | 24,761 | SH | SOLE | 0 | 24,760 | 0 | 0 | |
GENERAL MLS INC COM | Stock | 370334104 | 206,632 | 2,798 | SH | SOLE | 0 | 2,798 | 0 | 0 | |
AMEREN CORP COM | Stock | 023608102 | 503,243 | 5,754 | SH | SOLE | 0 | 5,753 | 0 | 0 | |
SPDR S&P 500 ETF TRUST | ETF | 78462F103 | 464,462 | 810 | SH | SOLE | 0 | 809 | 0 | 0 | |
THE TRADE DESK INC COM CL A | Stock | 88339J105 | 425,747 | 3,883 | SH | SOLE | 0 | 3,882 | 0 | 0 | |
MASTERCARD INCORPORATED CL A | Stock | 57636Q104 | 230,111 | 466 | SH | SOLE | 0 | 466 | 0 | 0 | |
EMERSON ELEC CO COM | Stock | 291011104 | 1,619,793 | 14,810 | SH | SOLE | 0 | 14,810 | 0 | 0 | |
PACER US CASH COWS 100 ETF | ETF | 69374H881 | 33,565,805 | 580,422 | SH | SOLE | 0 | 580,422 | 0 | 0 | |
PEPSICO INC COM | Stock | 713448108 | 232,288 | 1,366 | SH | SOLE | 0 | 1,366 | 0 | 0 | |
ISHARES HIGH YIELD SYSTEMATIC BOND ETF | ETF | 46435G250 | 6,785,267 | 141,183 | SH | SOLE | 0 | 141,183 | 0 | 0 | |
HOME DEPOT INC COM | Stock | 437076102 | 2,764,970 | 6,824 | SH | SOLE | 0 | 6,823 | 0 | 0 | |
HEALTH CARE SELECT SECTOR SPDR FUND | ETF | 81369Y209 | 571,106 | 3,708 | SH | SOLE | 0 | 3,708 | 0 | 0 | |
SOUTHERN CO COM | Stock | 842587107 | 473,445 | 5,250 | SH | SOLE | 0 | 5,250 | 0 | 0 | |
VICI PPTYS INC COM | REIT | 925652109 | 1,265,540 | 37,993 | SH | SOLE | 0 | 37,992 | 0 | 0 | |
ISHARES CORE S&P SMALL CAP ETF | ETF | 464287804 | 594,768 | 5,085 | SH | SOLE | 0 | 5,085 | 0 | 0 | |
BERKSHIRE HATHAWAY INC DEL CL B NEW | Stock | 084670702 | 6,692,135 | 14,540 | SH | SOLE | 0 | 14,539 | 0 | 0 | |
SOUTHERN COPPER CORP COM | Stock | 84265V105 | 712,643 | 6,161 | SH | SOLE | 0 | 6,161 | 0 | 0 | |
ALPHABET INC CAP STK CL A | Stock | 02079K305 | 2,546,126 | 15,352 | SH | SOLE | 0 | 15,351 | 0 | 0 | |
INTUIT COM | Stock | 461202103 | 672,894 | 1,084 | SH | SOLE | 0 | 1,083 | 0 | 0 | |
GENERAC HLDGS INC COM | Stock | 368736104 | 453,764 | 2,856 | SH | SOLE | 0 | 2,856 | 0 | 0 | |
MICROSOFT CORP COM | Stock | 594918104 | 3,360,188 | 7,809 | SH | SOLE | 0 | 7,808 | 0 | 0 | |
COMMUNICATION SERVICES SELECT SECTOR SPDR FUND | ETF | 81369Y852 | 825,790 | 9,135 | SH | SOLE | 0 | 9,134 | 0 | 0 | |
PGIM ULTRA SHORT BOND ETF | ETF | 69344A107 | 17,578,647 | 353,127 | SH | SOLE | 0 | 353,126 | 0 | 0 | |
BOEING CO COM | Stock | 097023105 | 278,488 | 1,832 | SH | SOLE | 0 | 1,831 | 0 | 0 | |
VANGUARD SMALL-CAP ETF | ETF | 922908751 | 216,573 | 913 | SH | SOLE | 0 | 913 | 0 | 0 | |
VANGUARD MID-CAP ETF | ETF | 922908629 | 274,911 | 1,042 | SH | SOLE | 0 | 1,042 | 0 | 0 | |
NEXTERA ENERGY INC COM | Stock | 65339F101 | 1,124,178 | 13,299 | SH | SOLE | 0 | 13,299 | 0 | 0 | |
VANGUARD INFORMATION TECHNOLOGY ETF | ETF | 92204A702 | 440,477 | 751 | SH | SOLE | 0 | 751 | 0 | 0 | |
CROWDSTRIKE HLDGS INC CL A | Stock | 22788C105 | 675,136 | 2,407 | SH | SOLE | 0 | 2,407 | 0 | 0 | |
INVESCO S&P 500 EQUAL WEIGHT ETF | ETF | 46137V357 | 970,868 | 5,419 | SH | SOLE | 0 | 5,419 | 0 | 0 | |
ELI LILLY & CO COM | Stock | 532457108 | 372,095 | 420 | SH | SOLE | 0 | 420 | 0 | 0 | |
AVANTIS U.S. SMALL CAP VALUE ETF | ETF | 025072877 | 37,804,448 | 394,002 | SH | SOLE | 0 | 394,001 | 0 | 0 | |
AVANTIS INTERNATIONAL EQUITY ETF | ETF | 025072703 | 25,272,181 | 377,028 | SH | SOLE | 0 | 377,027 | 0 | 0 | |
AVANTIS EMERGING MARKETS EQUITY ETF | ETF | 025072604 | 25,175,080 | 389,707 | SH | SOLE | 0 | 389,707 | 0 | 0 | |
AVANTIS U.S. EQUITY ETF | ETF | 025072885 | 1,118,655 | 11,757 | SH | SOLE | 0 | 11,756 | 0 | 0 | |
DIGITAL RLTY TR INC COM | REIT | 253868103 | 1,438,569 | 8,889 | SH | SOLE | 0 | 8,889 | 0 | 0 | |
FREEPORT-MCMORAN INC CL B | Stock | 35671D857 | 1,088,074 | 21,796 | SH | SOLE | 0 | 21,796 | 0 | 0 | |
BROOKFIELD RENEWABLE CORP CL A EX SUB VTG | Stock | 11285B108 | 454,405 | 13,913 | SH | SOLE | 0 | 13,913 | 0 | 0 | |
INVESCO NASDAQ 100 ETF | ETF | 46138G649 | 1,064,115 | 5,298 | SH | SOLE | 0 | 5,298 | 0 | 0 | |
VISA INC COM CL A | Stock | 92826C839 | 1,094,026 | 3,979 | SH | SOLE | 0 | 3,979 | 0 | 0 | |
DIMENSIONAL U.S. TARGETED VALUE ETF | ETF | 25434V609 | 502,506 | 9,033 | SH | SOLE | 0 | 9,033 | 0 | 0 | |
AMERICAN TOWER CORP NEW COM | REIT | 03027X100 | 1,323,254 | 5,690 | SH | SOLE | 0 | 5,689 | 0 | 0 | |
ZEBRA TECHNOLOGIES CORPORATION CL A | Stock | 989207105 | 333,288 | 900 | SH | SOLE | 0 | 900 | 0 | 0 | |
ISHARES CORE S&P TOTAL U.S. STOCK MARKET ETF | ETF | 464287150 | 2,569,552 | 20,455 | SH | SOLE | 0 | 20,454 | 0 | 0 | |
CONSTELLATION ENERGY CORP COM | Stock | 21037T109 | 396,594 | 1,525 | SH | SOLE | 0 | 1,525 | 0 | 0 | |
META PLATFORMS INC CL A | Stock | 30303M102 | 2,112,570 | 3,690 | SH | SOLE | 0 | 3,690 | 0 | 0 | |
AVANTIS RESPONSIBLE U.S. EQUITY ETF | ETF | 025072281 | 253,994 | 3,890 | SH | SOLE | 0 | 3,889 | 0 | 0 | |
JPMORGAN ACTIVE GROWTH ETF | ETF | 46654Q609 | 63,466,033 | 825,521 | SH | SOLE | 0 | 825,520 | 0 | 0 | |
BROADCOM INC COM | Stock | 11135F101 | 1,404,393 | 8,141 | SH | SOLE | 0 | 8,141 | 0 | 0 | |
MOODYS CORP COM | Stock | 615369105 | 457,030 | 963 | SH | SOLE | 0 | 963 | 0 | 0 | |
ISHARES CORE MSCI EAFE ETF | ETF | 46432F842 | 248,199 | 3,180 | SH | SOLE | 0 | 3,180 | 0 | 0 | |
EQUIFAX INC COM | Stock | 294429105 | 514,549 | 1,751 | SH | SOLE | 0 | 1,751 | 0 | 0 | |
NVIDIA CORPORATION COM | Stock | 67066G104 | 484,788 | 3,992 | SH | SOLE | 0 | 3,992 | 0 | 0 | |
ABBVIE INC COM | Stock | 00287Y109 | 1,455,319 | 7,369 | SH | SOLE | 0 | 7,369 | 0 | 0 | |
PIMCO MULTISECTOR BOND ACTIVE EXCHANGE-TRADED FUND | ETF | 72201R585 | 20,361,758 | 764,043 | SH | SOLE | 0 | 764,043 | 0 | 0 | |
SYNOVUS FINL CORP COM NEW | Stock | 87161C501 | 1,598,206 | 35,939 | SH | SOLE | 0 | 35,938 | 0 | 0 | |
VICTORYSHARES FREE CASH FLOW ETF | ETF | 92647X830 | 13,342,626 | 400,679 | SH | SOLE | 0 | 400,679 | 0 | 0 | |
QUALCOMM INC COM | Stock | 747525103 | 2,092,843 | 12,307 | SH | SOLE | 0 | 12,307 | 0 | 0 | |
INTUITIVE SURGICAL INC COM NEW | Stock | 46120E602 | 245,635 | 500 | SH | SOLE | 0 | 500 | 0 | 0 | |
MCDONALDS CORP COM | Stock | 580135101 | 260,356 | 855 | SH | SOLE | 0 | 855 | 0 | 0 | |
RITHM CAPITAL CORP COM NEW | REIT | 64828T201 | 807,274 | 71,126 | SH | SOLE | 0 | 71,125 | 0 | 0 | |
CISCO SYS INC COM | Stock | 17275R102 | 272,061 | 5,112 | SH | SOLE | 0 | 5,112 | 0 | 0 | |
TAPESTRY INC COM | Stock | 876030107 | 1,337,498 | 28,470 | SH | SOLE | 0 | 28,469 | 0 | 0 | |
ISHARES BITCOIN TRUST ETF | ETF | 46438F101 | 219,309 | 6,070 | SH | SOLE | 0 | 6,070 | 0 | 0 | |
VICTORYSHARES CORE PLUS INTERMEDIATE BOND ETF | ETF | 92647X863 | 10,297,233 | 462,855 | SH | SOLE | 0 | 462,855 | 0 | 0 | |
ISHARES U.S. TECHNOLOGY ETF | ETF | 464287721 | 474,722 | 3,131 | SH | SOLE | 0 | 3,131 | 0 | 0 | |
NETAPP INC COM | Stock | 64110D104 | 1,295,645 | 10,490 | SH | SOLE | 0 | 10,490 | 0 | 0 | |
GRAYSCALE BITCOIN MINI TRUST ETF | ETF | 389930207 | 737,429 | 130,982 | SH | SOLE | 0 | 130,982 | 0 | 0 | |
VEEVA SYS INC CL A COM | Stock | 922475108 | 479,700 | 2,286 | SH | SOLE | 0 | 2,285 | 0 | 0 | |
ISHARES S&P 500 VALUE ETF | ETF | 464287408 | 263,025 | 1,334 | SH | SOLE | 0 | 1,334 | 0 | 0 | |
ISHARES CORE S&P 500 ETF | ETF | 464287200 | 1,084,025 | 1,879 | SH | SOLE | 0 | 1,879 | 0 | 0 | |
THE CIGNA GROUP COM | Stock | 125523100 | 1,219,815 | 3,521 | SH | SOLE | 0 | 3,521 | 0 | 0 | |
WELLS FARGO CO NEW COM | Stock | 949746101 | 656,244 | 11,617 | SH | SOLE | 0 | 11,617 | 0 | 0 | |
UNION PAC CORP COM | Stock | 907818108 | 773,085 | 3,137 | SH | SOLE | 0 | 3,136 | 0 | 0 | |
SALESFORCE INC COM | Stock | 79466L302 | 867,351 | 3,169 | SH | SOLE | 0 | 3,168 | 0 | 0 | |
THERMO FISHER SCIENTIFIC INC COM | Stock | 883556102 | 394,029 | 637 | SH | SOLE | 0 | 637 | 0 | 0 | |
JPMORGAN CHASE & CO. COM | Stock | 46625H100 | 2,459,607 | 11,665 | SH | SOLE | 0 | 11,664 | 0 | 0 | |
CHEVRON CORP NEW COM | Stock | 166764100 | 2,090,127 | 14,192 | SH | SOLE | 0 | 14,192 | 0 | 0 | |
BANK AMERICA CORP COM | Stock | 060505104 | 248,714 | 6,268 | SH | SOLE | 0 | 6,268 | 0 | 0 | |
WALMART INC COM | Stock | 931142103 | 541,671 | 6,708 | SH | SOLE | 0 | 6,708 | 0 | 0 | |
ORACLE CORP COM | Stock | 68389X105 | 601,853 | 3,532 | SH | SOLE | 0 | 3,532 | 0 | 0 | |
TARGET CORP COM | Stock | 87612E106 | 557,794 | 3,579 | SH | SOLE | 0 | 3,578 | 0 | 0 | |
PFIZER INC COM | Stock | 717081103 | 1,602,405 | 55,370 | SH | SOLE | 0 | 55,369 | 0 | 0 | |
CATERPILLAR INC COM | Stock | 149123101 | 220,201 | 563 | SH | SOLE | 0 | 563 | 0 | 0 | |
ALPHABET INC CAP STK CL C | Stock | 02079K107 | 1,560,216 | 9,332 | SH | SOLE | 0 | 9,331 | 0 | 0 | |
AMERICAN EXPRESS CO COM | Stock | 025816109 | 225,662 | 832 | SH | SOLE | 0 | 832 | 0 | 0 | |
APPLIED MATLS INC COM | Stock | 038222105 | 202,050 | 1,000 | SH | SOLE | 0 | 1,000 | 0 | 0 | |
PAYCOM SOFTWARE INC COM | Stock | 70432V102 | 421,223 | 2,529 | SH | SOLE | 0 | 2,528 | 0 | 0 | |
CANADIAN NATL RY CO COM | Stock | 136375102 | 1,479,473 | 12,629 | SH | SOLE | 0 | 12,628 | 0 | 0 | |
MERCADOLIBRE INC COM | Stock | 58733R102 | 510,074 | 249 | SH | SOLE | 0 | 248 | 0 | 0 | |
ISHARES 20 YEAR TREASURY BOND ETF | ETF | 464287432 | 4,278,817 | 43,617 | SH | SOLE | 0 | 43,616 | 0 | 0 | |
ISHARES CORE DIVIDEND GROWTH ETF | ETF | 46434V621 | 48,758,659 | 777,774 | SH | SOLE | 0 | 777,774 | 0 | 0 | |
EATON CORP PLC SHS | Stock | G29183103 | 1,599,659 | 4,826 | SH | SOLE | 0 | 4,826 | 0 | 0 | |
CYBERARK SOFTWARE LTD SHS | Stock | M2682V108 | 374,188 | 1,283 | SH | SOLE | 0 | 1,283 | 0 | 0 | |
FIDELITY TOTAL BOND ETF | ETF | 316188309 | 32,488,418 | 695,088 | SH | SOLE | 0 | 695,088 | 0 | 0 | |
EXXON MOBIL CORP COM | Stock | 30231G102 | 2,888,080 | 24,638 | SH | SOLE | 0 | 24,638 | 0 | 0 | |
UNITEDHEALTH GROUP INC COM | Stock | 91324P102 | 1,881,985 | 3,219 | SH | SOLE | 0 | 3,218 | 0 | 0 | |
LOWES COS INC COM | Stock | 548661107 | 258,391 | 954 | SH | SOLE | 0 | 954 | 0 | 0 | |
SHOPIFY INC CL A SUB VTG SHS | Stock | 82509L107 | 542,578 | 6,770 | SH | SOLE | 0 | 6,770 | 0 | 0 | |
CALERES INC COM | Stock | 129500104 | 491,916 | 14,884 | SH | SOLE | 0 | 14,884 | 0 | 0 | |
GRAYSCALE BITCOIN TRUST ETF | ETF | 389637109 | 232,300 | 4,600 | SH | SOLE | 0 | 4,600 | 0 | 0 | |
PAYPAL HLDGS INC COM | Stock | 70450Y103 | 735,423 | 9,425 | SH | SOLE | 0 | 9,424 | 0 | 0 | |
SCHWAB CHARLES CORP COM | Stock | 808513105 | 1,973,227 | 30,446 | SH | SOLE | 0 | 30,446 | 0 | 0 | |
ISHARES CORE S&P MID-CAP ETF | ETF | 464287507 | 1,285,482 | 20,627 | SH | SOLE | 0 | 20,627 | 0 | 0 | |
APPLE INC COM | Stock | 037833100 | 8,035,580 | 34,487 | SH | SOLE | 0 | 34,487 | 0 | 0 | |
DISNEY WALT CO COM | Stock | 254687106 | 226,532 | 2,355 | SH | SOLE | 0 | 2,355 | 0 | 0 |