The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE
OMB APPROVAL
OMB Number: 3235-0006
Expires: July 31, 2015
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COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8
VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION MANAGER SOLE SHARED NONE
AMAZON COM INC COM Stock 023135106 4,464,753 20,351 SH SOLE 0 20,350 0 0
ROLLINS INC COM Stock 775711104 474,946 10,247 SH SOLE 0 10,246 0 0
INVESCO QQQ TRUST SERIES I ETF 46090E103 1,006,612 1,969 SH SOLE 0 1,969 0 0
TECHNOLOGY SELECT SECTOR SPDR FUND ETF 81369Y803 1,820,059 7,828 SH SOLE 0 7,827 0 0
STARBUCKS CORP COM Stock 855244109 287,438 3,150 SH SOLE 0 3,150 0 0
OLD REP INTL CORP COM Stock 680223104 1,346,653 37,211 SH SOLE 0 37,210 0 0
JOHNSON & JOHNSON COM Stock 478160104 1,608,803 11,124 SH SOLE 0 11,124 0 0
WASTE MGMT INC DEL COM Stock 94106L109 1,894,789 9,390 SH SOLE 0 9,389 0 0
VANGUARD TOTAL STOCK MARKET ETF ETF 922908769 203,633 703 SH SOLE 0 702 0 0
COSTCO WHSL CORP NEW COM Stock 22160K105 623,980 681 SH SOLE 0 681 0 0
GOLDMAN SACHS GROUP INC COM Stock 38141G104 1,994,500 3,483 SH SOLE 0 3,483 0 0
PROCTER AND GAMBLE CO COM Stock 742718109 466,533 2,783 SH SOLE 0 2,782 0 0
COCA COLA CO COM Stock 191216100 1,671,410 26,846 SH SOLE 0 26,845 0 0
AMEREN CORP COM Stock 023608102 513,058 5,756 SH SOLE 0 5,755 0 0
SPDR S&P 500 ETF TRUST ETF 78462F103 485,250 828 SH SOLE 0 827 0 0
THE TRADE DESK INC COM CL A Stock 88339J105 523,827 4,457 SH SOLE 0 4,456 0 0
MASTERCARD INCORPORATED CL A Stock 57636Q104 274,614 522 SH SOLE 0 521 0 0
EMERSON ELEC CO COM Stock 291011104 1,877,159 15,147 SH SOLE 0 15,146 0 0
PEPSICO INC COM Stock 713448108 207,714 1,366 SH SOLE 0 1,366 0 0
ISHARES HIGH YIELD SYSTEMATIC BOND ETF ETF 46435G250 6,868,013 146,097 SH SOLE 0 146,096 0 0
MICROSTRATEGY INC CL A NEW Stock 594972408 48,561,507 167,673 SH SOLE 0 167,673 0 0
HOME DEPOT INC COM Stock 437076102 2,654,050 6,823 SH SOLE 0 6,822 0 0
HEALTH CARE SELECT SECTOR SPDR FUND ETF 81369Y209 510,110 3,708 SH SOLE 0 3,708 0 0
SOUTHERN CO COM Stock 842587107 432,180 5,250 SH SOLE 0 5,250 0 0
VICI PPTYS INC COM REIT 925652109 1,503,375 51,468 SH SOLE 0 51,467 0 0
ISHARES CORE S&P SMALL CAP ETF ETF 464287804 591,911 5,137 SH SOLE 0 5,137 0 0
BERKSHIRE HATHAWAY INC DEL CL B NEW Stock 084670702 6,591,494 14,542 SH SOLE 0 14,541 0 0
SOUTHERN COPPER CORP COM Stock 84265V105 564,915 6,199 SH SOLE 0 6,199 0 0
ALPHABET INC CAP STK CL A Stock 02079K305 2,909,742 15,371 SH SOLE 0 15,371 0 0
INTUIT COM Stock 461202103 707,447 1,126 SH SOLE 0 1,125 0 0
GENERAC HLDGS INC COM Stock 368736104 453,375 2,924 SH SOLE 0 2,924 0 0
MICROSOFT CORP COM Stock 594918104 3,352,359 7,953 SH SOLE 0 7,953 0 0
COMMUNICATION SERVICES SELECT SECTOR SPDR FUND ETF 81369Y852 884,344 9,135 SH SOLE 0 9,134 0 0
PGIM ULTRA SHORT BOND ETF ETF 69344A107 16,830,931 339,676 SH SOLE 0 339,675 0 0
VANGUARD SMALL-CAP ETF ETF 922908751 219,376 913 SH SOLE 0 913 0 0
VANGUARD MID-CAP ETF ETF 922908629 275,223 1,042 SH SOLE 0 1,042 0 0
NEXTERA ENERGY INC COM Stock 65339F101 944,177 13,170 SH SOLE 0 13,170 0 0
NIKE INC CL B Stock 654106103 1,099,704 14,533 SH SOLE 0 14,532 0 0
VANGUARD INFORMATION TECHNOLOGY ETF ETF 92204A702 466,972 751 SH SOLE 0 751 0 0
CROWDSTRIKE HLDGS INC CL A Stock 22788C105 841,765 2,460 SH SOLE 0 2,460 0 0
INVESCO S&P 500 EQUAL WEIGHT ETF ETF 46137V357 949,571 5,419 SH SOLE 0 5,419 0 0
ELI LILLY & CO COM Stock 532457108 346,427 449 SH SOLE 0 448 0 0
AVANTIS U.S. SMALL CAP VALUE ETF ETF 025072877 37,826,105 391,859 SH SOLE 0 391,858 0 0
AVANTIS INTERNATIONAL EQUITY ETF ETF 025072703 23,495,995 382,858 SH SOLE 0 382,858 0 0
AVANTIS EMERGING MARKETS EQUITY ETF ETF 025072604 23,209,239 394,782 SH SOLE 0 394,782 0 0
AVANTIS U.S. EQUITY ETF ETF 025072885 1,272,015 13,123 SH SOLE 0 13,123 0 0
DIGITAL RLTY TR INC COM REIT 253868103 1,425,086 8,036 SH SOLE 0 8,036 0 0
INVESCO NASDAQ 100 ETF ETF 46138G649 1,300,688 6,181 SH SOLE 0 6,180 0 0
VISA INC COM CL A Stock 92826C839 1,287,711 4,075 SH SOLE 0 4,074 0 0
DIMENSIONAL U.S. TARGETED VALUE ETF ETF 25434V609 502,777 9,033 SH SOLE 0 9,033 0 0
ZEBRA TECHNOLOGIES CORPORATION CL A Stock 989207105 347,598 900 SH SOLE 0 900 0 0
ISHARES CORE S&P TOTAL U.S. STOCK MARKET ETF ETF 464287150 2,828,515 21,991 SH SOLE 0 21,991 0 0
CONSTELLATION ENERGY CORP COM Stock 21037T109 341,649 1,527 SH SOLE 0 1,527 0 0
META PLATFORMS INC CL A Stock 30303M102 2,209,389 3,773 SH SOLE 0 3,773 0 0
AVANTIS RESPONSIBLE U.S. EQUITY ETF ETF 025072281 257,190 3,890 SH SOLE 0 3,889 0 0
JPMORGAN ACTIVE GROWTH ETF ETF 46654Q609 68,225,608 841,980 SH SOLE 0 841,979 0 0
BROADCOM INC COM Stock 11135F101 2,046,218 8,826 SH SOLE 0 8,825 0 0
MOODYS CORP COM Stock 615369105 456,329 964 SH SOLE 0 964 0 0
ISHARES CORE MSCI EAFE ETF ETF 46432F842 223,490 3,180 SH SOLE 0 3,180 0 0
EQUIFAX INC COM Stock 294429105 446,242 1,751 SH SOLE 0 1,751 0 0
NVIDIA CORPORATION COM Stock 67066G104 545,534 4,062 SH SOLE 0 4,062 0 0
ABBVIE INC COM Stock 00287Y109 1,434,320 8,072 SH SOLE 0 8,071 0 0
PIMCO MULTISECTOR BOND ACTIVE EXCHANGE-TRADED FUND ETF 72201R585 23,378,689 901,956 SH SOLE 0 901,955 0 0
SYNOVUS FINL CORP COM NEW Stock 87161C501 1,390,327 27,139 SH SOLE 0 27,138 0 0
VICTORYSHARES FREE CASH FLOW ETF ETF 92647X830 46,179,195 1,354,626 SH SOLE 0 1,354,625 0 0
QUALCOMM INC COM Stock 747525103 1,612,667 10,498 SH SOLE 0 10,497 0 0
INTUITIVE SURGICAL INC COM NEW Stock 46120E602 260,980 500 SH SOLE 0 500 0 0
INTUITIVE SURGICAL INC COM NEW Stock 46120E602 208,784 400 SH Put SOLE 0 400 0 0
INTUITIVE SURGICAL INC COM NEW Stock 46120E602 104,392 200 SH Put SOLE 0 200 0 0
INTUITIVE SURGICAL INC COM NEW Stock 46120E602 156,588 300 SH Put SOLE 0 300 0 0
MCDONALDS CORP COM Stock 580135101 262,350 905 SH SOLE 0 905 0 0
RITHM CAPITAL CORP COM NEW REIT 64828T201 814,582 75,215 SH SOLE 0 75,215 0 0
CISCO SYS INC COM Stock 17275R102 302,630 5,112 SH SOLE 0 5,112 0 0
TAPESTRY INC COM Stock 876030107 1,622,396 24,834 SH SOLE 0 24,833 0 0
ISHARES BITCOIN TRUST ETF ETF 46438F101 322,014 6,070 SH SOLE 0 6,070 0 0
VICTORYSHARES CORE PLUS INTERMEDIATE BOND ETF ETF 92647X863 11,805,124 552,416 SH SOLE 0 552,415 0 0
ISHARES U.S. TECHNOLOGY ETF ETF 464287721 499,457 3,131 SH SOLE 0 3,131 0 0
NETAPP INC COM Stock 64110D104 1,306,333 11,254 SH SOLE 0 11,253 0 0
VEEVA SYS INC CL A COM Stock 922475108 520,024 2,473 SH SOLE 0 2,473 0 0
T-REX 2X LONG MSTR DAILY TARGET ETF ETF 26923N462 1,404,404 184,790 SH SOLE 0 184,790 0 0
ISHARES S&P 500 VALUE ETF ETF 464287408 255,016 1,336 SH SOLE 0 1,336 0 0
ISHARES CORE S&P 500 ETF ETF 464287200 1,106,314 1,879 SH SOLE 0 1,879 0 0
THE CIGNA GROUP COM Stock 125523100 959,863 3,476 SH SOLE 0 3,476 0 0
WELLS FARGO CO NEW COM Stock 949746101 812,761 11,571 SH SOLE 0 11,571 0 0
UNION PAC CORP COM Stock 907818108 2,081,360 9,127 SH SOLE 0 9,127 0 0
SALESFORCE INC COM Stock 79466L302 1,088,713 3,256 SH SOLE 0 3,256 0 0
THERMO FISHER SCIENTIFIC INC COM Stock 883556102 331,387 637 SH SOLE 0 637 0 0
JPMORGAN CHASE & CO. COM Stock 46625H100 2,968,321 12,383 SH SOLE 0 12,382 0 0
CHEVRON CORP NEW COM Stock 166764100 1,025,401 7,080 SH SOLE 0 7,079 0 0
BANK AMERICA CORP COM Stock 060505104 276,690 6,296 SH SOLE 0 6,295 0 0
WALMART INC COM Stock 931142103 606,339 6,711 SH SOLE 0 6,711 0 0
ORACLE CORP COM Stock 68389X105 604,875 3,630 SH SOLE 0 3,629 0 0
TARGET CORP COM Stock 87612E106 1,266,269 9,367 SH SOLE 0 9,367 0 0
CATERPILLAR INC COM Stock 149123101 204,234 563 SH SOLE 0 563 0 0
ALPHABET INC CAP STK CL C Stock 02079K107 2,147,239 11,275 SH SOLE 0 11,275 0 0
AMERICAN EXPRESS CO COM Stock 025816109 295,535 996 SH SOLE 0 995 0 0
PAYCOM SOFTWARE INC COM Stock 70432V102 535,702 2,614 SH SOLE 0 2,613 0 0
MERCADOLIBRE INC COM Stock 58733R102 522,062 307 SH SOLE 0 307 0 0
ISHARES CORE DIVIDEND GROWTH ETF ETF 46434V621 48,262,700 786,806 SH SOLE 0 786,806 0 0
EATON CORP PLC SHS Stock G29183103 1,622,951 4,890 SH SOLE 0 4,890 0 0
CYBERARK SOFTWARE LTD SHS Stock M2682V108 452,390 1,358 SH SOLE 0 1,357 0 0
FIDELITY TOTAL BOND ETF ETF 316188309 32,844,014 731,982 SH SOLE 0 731,981 0 0
EXXON MOBIL CORP COM Stock 30231G102 2,236,387 20,790 SH SOLE 0 20,790 0 0
EXXON MOBIL CORP COM Stock 30231G102 10,757 100 SH Put SOLE 0 100 0 0
UNITEDHEALTH GROUP INC COM Stock 91324P102 1,996,907 3,948 SH SOLE 0 3,947 0 0
LOWES COS INC COM Stock 548661107 235,447 954 SH SOLE 0 954 0 0
SHOPIFY INC CL A SUB VTG SHS Stock 82509L107 732,902 6,893 SH SOLE 0 6,892 0 0
CALERES INC COM Stock 129500104 344,713 14,884 SH SOLE 0 14,884 0 0
GRAYSCALE BITCOIN TRUST ETF ETF 389637109 340,492 4,600 SH SOLE 0 4,600 0 0
PAYPAL HLDGS INC COM Stock 70450Y103 837,521 9,813 SH SOLE 0 9,812 0 0
SCHWAB CHARLES CORP COM Stock 808513105 2,307,591 31,179 SH SOLE 0 31,179 0 0
ISHARES CORE S&P MID-CAP ETF ETF 464287507 1,285,276 20,627 SH SOLE 0 20,627 0 0
APPLE INC COM Stock 037833100 8,289,989 33,104 SH SOLE 0 33,104 0 0
DISNEY WALT CO COM Stock 254687106 270,586 2,430 SH SOLE 0 2,430 0 0
DOMINOS PIZZA INC COM Stock 25754A201 1,301,284 3,100 SH SOLE 0 3,100 0 0