v3.25.1
INTANGIBLE ASSETS (Details) - TRY (₺)
₺ in Thousands
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Disclosure of reconciliation of changes in intangible assets and goodwill [line items]    
Balance at the beginning of the year ₺ 2,676,184 ₺ 2,012,166
Balance at end of year 3,059,048 2,676,184
Collateral, pledge or mortgage on intangible assets 0 0
Cost    
Disclosure of reconciliation of changes in intangible assets and goodwill [line items]    
Balance at the beginning of the year 5,701,182 4,200,966
Additions 1,597,476 1,501,469
Disposals   (1,253)
Balance at end of year 7,298,658 5,701,182
Accumulated amortization    
Disclosure of reconciliation of changes in intangible assets and goodwill [line items]    
Balance at the beginning of the year (3,024,998) (2,188,800)
Additions (1,214,612) (837,229)
Disposals   1,031
Balance at end of year (4,239,610) (3,024,998)
Software and rights | Cost    
Disclosure of reconciliation of changes in intangible assets and goodwill [line items]    
Balance at the beginning of the year 1,206,119 1,011,899
Additions 202,389 185,899
Disposals   (1,253)
Transfer 2,443 9,574
Balance at end of year 1,410,951 1,206,119
Software and rights | Accumulated amortization    
Disclosure of reconciliation of changes in intangible assets and goodwill [line items]    
Balance at the beginning of the year (866,499) (773,108)
Additions (126,892) (94,422)
Disposals   1,031
Balance at end of year (993,391) (866,499)
Website development costs    
Disclosure of reconciliation of changes in intangible assets and goodwill [line items]    
Personnel bonus provision related to direct employee costs capitalized 111,805 100,894
Website development costs | Cost    
Disclosure of reconciliation of changes in intangible assets and goodwill [line items]    
Balance at the beginning of the year 4,485,751 3,176,020
Additions 1,389,110 1,309,731
Balance at end of year 5,874,861 4,485,751
Website development costs | Accumulated amortization    
Disclosure of reconciliation of changes in intangible assets and goodwill [line items]    
Balance at the beginning of the year (2,158,499) (1,415,692)
Additions (1,087,720) (742,807)
Balance at end of year (3,246,219) (2,158,499)
Projects under development    
Disclosure of reconciliation of changes in intangible assets and goodwill [line items]    
Balance at the beginning of the year 301,596  
Balance at end of year 328,334 301,596
Goodwill | Cost    
Disclosure of reconciliation of changes in intangible assets and goodwill [line items]    
Balance at the beginning of the year 411 411
Balance at end of year 411 411
Other Intangible assets | Cost    
Disclosure of reconciliation of changes in intangible assets and goodwill [line items]    
Balance at the beginning of the year 8,901 12,636
Additions 5,977 5,839
Transfer (2,443) (9,574)
Balance at end of year ₺ 12,435 ₺ 8,901