BASIS OF PRESENTATION OF CONSOLIDATED FINANCIAL STATEMENTS - Estimates and assumptions (Details) - Website development costs - TRY (₺) ₺ in Thousands	12 Months Ended
Dec. 31, 2024	Dec. 31, 2023
Recognition and estimated useful lives of website development costs
Increase in useful life	1 year
Decrease in useful life	1 year
Increase or decrease in amount if possible increase in useful life	₺ 482,138	₺ 167,183
Increase or decrease in amount if possible decrease in useful life	₺ (623,003)	₺ (277,322)
Minimum
Recognition and estimated useful lives of website development costs
Useful life (in years)	2 years
Maximum
Recognition and estimated useful lives of website development costs
Useful life (in years)	4 years

The reasonably possible duration of the decrease in the assumption used.

No definition available.

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- Definition

The reasonably possible duration of the increase in the assumption used.

+ References

No definition available.

+ Details

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- Definition

The increase (decrease) in a carrying amount of intangible asset that would have been caused by an decrease in a assumption that was reasonably possible at the end of the reporting period.

+ References

No definition available.

+ Details

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- Definition

The increase (decrease) in a carrying amount of intangible asset that would have been caused by an increase in a assumption that was reasonably possible at the end of the reporting period.

+ References

No definition available.

+ Details

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- Definition

Line items represent concepts included in a table. These concepts are used to disclose reportable information associated with members defined in one or many axes of the table.

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No definition available.

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- Definition

The useful life, measured as period of time, used for intangible assets other than goodwill. [Refer: Intangible assets other than goodwill]

+ References

Reference 1: http://www.xbrl.org/2003/role/disclosureRef
-Name IAS
-Number 38
-IssueDate 2024-01-01
-Paragraph 118
-Subparagraph a
-URI https://taxonomy.ifrs.org/xifrs-link?type=IAS&num=38&code=ifrs-tx-2024-en-r&anchor=para_118_a&doctype=Standard
-URIDate 2024-03-27

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