REVENUE (Details) - TRY (₺) ₺ in Thousands |
12 Months Ended | ||
|---|---|---|---|
Dec. 31, 2024 |
Dec. 31, 2023 |
Dec. 31, 2022 |
|
| Revenue | |||
| Revenues | ₺ 57,046,561 | ₺ 51,338,956 | ₺ 38,228,624 |
| Sales of goods | |||
| Revenue | |||
| Revenues | 38,577,032 | 38,048,868 | 29,937,693 |
| Marketplace revenues | |||
| Revenue | |||
| Revenues | 7,251,523 | 6,477,412 | 4,049,654 |
| Delivery service revenues | |||
| Revenue | |||
| Revenues | 7,865,726 | 5,229,995 | 3,537,742 |
| Other revenues | |||
| Revenue | |||
| Revenues | 3,352,280 | 1,582,681 | 703,535 |
| Advertising | |||
| Revenue | |||
| Revenues | 1,345,674 | 807,296 | 413,370 |
| Subscription service | |||
| Revenue | |||
| Revenues | ₺ 1,002,147 | ₺ 287,655 | ₺ 31,112 |