v3.25.1
Revenue and Operating Expenses (Tables)
12 Months Ended
Dec. 31, 2024
Revenue and Operating Expenses [Abstract]  
Schedule of Disaggregation Revenue Per Product Segments

The Group’s revenue by product category is shown below:

 

   2024   2023   2022 
             
Revenue by home organization products:            
Kitchen and food preservation  Ps.2,043,780    2,027,320    2,163,684 
Home solutions   1,360,119    1,081,778    1,272,272 
Tech & mobility   719,320    521,348    553,977 
Laundry & Cleaning   714,678    666,220    691,272 
Bedroom   413,565    620,282    854,323 
Bathroom   401,284    418,190    749,161 
Wellness   284,212    351,768    - 
Others   54,876    39,702    58,655 
                
Total revenue by home organization products   5,991,834    5,726,608    6,343,344 
                
Revenue by beauty and personal care products:               
Fragrance   5,547,588    5,139,914    3,472,919 
Color (cosmetics)   1,119,351    909,238    642,876 
Skin care   907,234    785,450    611,905 
Toiletries   534,751    448,297    321,806 
Others   -    -    114,699 
                
Total revenue of beauty and personal care products   8,108,924    7,282,899    5,164,205 
                
Total revenue of the Group  Ps.14,100,758    13,009,507    11,507,549 
Schedule of Operating Expenses by Nature

Operating expenses by nature, for the years of 2024, 2023 and 2022 are as follows:

 

   2024  

Restated

2023(*)

  

Restated

2022(*)

 
             
Promotions for the sales force  Ps.2,600,158    2,343,532    1,743,961 
Cost of personnel services and other employee benefits   1,557,051    1,389,792    1,290,668 
Distribution costs   663,812    582,237    467,350 
Sales catalog   422,713    399,503    445,753 
Depreciation and amortization   351,704    351,877    257,138 
Commissions and professional fees   364,791    313,867    213,464 
Events, marketing and advertising   378,736    298,905    199,771 
Impairment loss on trade accounts receivables   346,124    304,501    269,595 
Impairment of assets held for sale   166,581    
-
    
-
 
Packing materials   146,540    145,076    161,095 
Travel expenses   53,833    48,008    31,552 
Rent expense   34,111    15,295    30,987 
Market research   31,963    21,087    12,031 
Bank fees   21,951    19,541    25,853 
Other   224,537    176,663    324,492 
                
   Ps.7,364,605    6,409,884    5,473,710 

 

(*)Details of the restatement are shown in note 2b.