| Revenue and operating expenses |
| 25. | Revenue and operating expenses |
Revenue –
Revenue recognized in the 2024, 2023
and 2022 was generated mainly in Mexico and the United States.
The Group’s revenue by product category
is shown below:
| | |
2024 | | |
2023 | | |
2022 | |
| | |
| | |
| | |
| |
| Revenue by home organization
products: | |
| | |
| | |
| |
| Kitchen
and food preservation | |
Ps. | 2,043,780 | | |
| 2,027,320 | | |
| 2,163,684 | |
| Home
solutions | |
| 1,360,119 | | |
| 1,081,778 | | |
| 1,272,272 | |
| Tech
& mobility | |
| 719,320 | | |
| 521,348 | | |
| 553,977 | |
| Laundry
& Cleaning | |
| 714,678 | | |
| 666,220 | | |
| 691,272 | |
| Bedroom | |
| 413,565 | | |
| 620,282 | | |
| 854,323 | |
| Bathroom | |
| 401,284 | | |
| 418,190 | | |
| 749,161 | |
| Wellness | |
| 284,212 | | |
| 351,768 | | |
| - | |
| Others | |
| 54,876 | | |
| 39,702 | | |
| 58,655 | |
| | |
| | | |
| | | |
| | |
| Total
revenue by home organization products | |
| 5,991,834 | | |
| 5,726,608 | | |
| 6,343,344 | |
| | |
| | | |
| | | |
| | |
| Revenue
by beauty and personal care products: | |
| | | |
| | | |
| | |
| Fragrance | |
| 5,547,588 | | |
| 5,139,914 | | |
| 3,472,919 | |
| Color
(cosmetics) | |
| 1,119,351 | | |
| 909,238 | | |
| 642,876 | |
| Skin
care | |
| 907,234 | | |
| 785,450 | | |
| 611,905 | |
| Toiletries | |
| 534,751 | | |
| 448,297 | | |
| 321,806 | |
| Others | |
| - | | |
| - | | |
| 114,699 | |
| | |
| | | |
| | | |
| | |
| Total
revenue of beauty and personal care products | |
| 8,108,924 | | |
| 7,282,899 | | |
| 5,164,205 | |
| | |
| | | |
| | | |
| | |
| Total
revenue of the Group | |
Ps. | 14,100,758 | | |
| 13,009,507 | | |
| 11,507,549 | |
As of December 31, 2024, 2023 and
2022, the Group did not identify significant costs to obtain/fulfill a contract that are required to be capitalized as an asset. Consequently,
the Group did not perform any analysis in order to identify possible impairment losses. See note 6 about the expected credit loss model
applicable to all financial assets measured at amortized cost. Operating expenses –
Operating expenses by nature, for the years of 2024, 2023
and 2022 are as follows:
| | |
2024 | | |
Restated 2023(*) | | |
Restated 2022(*) | |
| | |
| | |
| | |
| |
| Promotions for the sales force | |
Ps. | 2,600,158 | | |
| 2,343,532 | | |
| 1,743,961 | |
| Cost of personnel services and other employee benefits | |
| 1,557,051 | | |
| 1,389,792 | | |
| 1,290,668 | |
| Distribution costs | |
| 663,812 | | |
| 582,237 | | |
| 467,350 | |
| Sales catalog | |
| 422,713 | | |
| 399,503 | | |
| 445,753 | |
| Depreciation and amortization | |
| 351,704 | | |
| 351,877 | | |
| 257,138 | |
| Commissions and professional fees | |
| 364,791 | | |
| 313,867 | | |
| 213,464 | |
| Events, marketing and advertising | |
| 378,736 | | |
| 298,905 | | |
| 199,771 | |
| Impairment loss on trade accounts receivables | |
| 346,124 | | |
| 304,501 | | |
| 269,595 | |
| Impairment of assets held for sale | |
| 166,581 | | |
| - | | |
| - | |
| Packing materials | |
| 146,540 | | |
| 145,076 | | |
| 161,095 | |
| Travel expenses | |
| 53,833 | | |
| 48,008 | | |
| 31,552 | |
| Rent expense | |
| 34,111 | | |
| 15,295 | | |
| 30,987 | |
| Market research | |
| 31,963 | | |
| 21,087 | | |
| 12,031 | |
| Bank fees | |
| 21,951 | | |
| 19,541 | | |
| 25,853 | |
| Other | |
| 224,537 | | |
| 176,663 | | |
| 324,492 | |
| | |
| | | |
| | | |
| | |
| | |
Ps. | 7,364,605 | | |
| 6,409,884 | | |
| 5,473,710 | |
| (*) | Details of the restatement are shown in note 2b. |
|