v3.25.1
Pay vs Performance Disclosure - USD ($)
12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
Dec. 31, 2021
Dec. 31, 2020
Pay vs Performance Disclosure          
Pay vs Performance Disclosure, Table

Pay Versus Performance

As required by Section 952(a) of the Dodd-Frank Wall Street Reform and Consumer Protection Act and Item 402(v) of Regulation S-K, we are providing the following information about the relationship between executive compensation actually paid and our financial performance for each of the last three completed fiscal years. For further information concerning our variable pay-for-performance philosophy and how we align executive compensation with our performance, refer to “Executive Compensation - Compensation Discussion and Analysis.”

Year(1) Summary
Compensation
Table Total for PEO
Compensation
Actually Paid to PEO (2)
Average Summary Compensation Table Total for Non-PEO NEOs Average Compensation Actually Paid to Non-PEO NEOs (2) Value of Initial Fixed $100 Investment Based on: Net Income ($Millions)
CSM:
Adjusted EBITDA ($Millions) (4)
Total Shareholder Return Peer Group Total Shareholder Return (3)
(a) (b) (c) (d) (e) (f) (g) (h) (i)
2024 $4,711,525 $5,262,248 $1,657,745 $1,622,464 $12.77 $158.48 ($42) $104
2023 $1,230,808 $1,515,920 $1,157,554 $1,210,715 $9.99 $118.93 ($122) $78
2022 $986,490 ($19,820,499) $2,669,569 ($122,097) $7.03 $81.50 ($188) $84
2021 $1,369,813 ($148,452,518) $2,444,037 $191,542 $40.40 $134.41 $69 $135
2020 $52,023,140 $30,876,980 $2,052,741 $1,416,532 $90.23 $137.32 ($48) $124
(1) Our PEO for each year reported is Douglas Lebda, our Chief Executive Officer. The individuals comprising the Non-PEO NEOs for each reported year are listed below.
2020 2021 2022 2023 2024

Neil Salvage

J.D. Moriarty

Jill Olmstead

Sushil Sharma

Trent Ziegler

J.D. Moriarty

Jill Olmstead

Scott Peyree

Neil Salvage

Trent Ziegler

J.D. Moriarty

Scott Peyree

Scott Totman

Trent Ziegler

Scott Peyree

Scott Totman

Jill Olmstead

J.D. Moriarty

Jason Bengel

Scott Peyree

Scott Totman

Jill Olmstead

Trent Ziegler

(2) “Compensation Actually Paid” (CAP) is calculated by taking Summary Compensation Table total compensation: a) less the stock award and stock option grant values; b) plus the year over year change in the fair value of stock and option awards that are unvested as of the end of the year, or vested or were forfeited during the year. The Company has not paid dividends historically and does not sponsor any pension arrangements; thus no adjustments are made for these items. Reconciliation of the Summary Compensation Table total compensation and CAP is summarized in the following table:
  PEO(i)(ii)
Fiscal Year 2020 2021 2022 2023 2024
SCT Total Compensation $ 52,023,140 $ 1,369,813 $ 986,490 $ 1,230,808 $ 4,711,525
- Stock and Option Award Values Reported in SCT for the Covered Year $ (51,173,410) $ (609,893) $ 0 $ 0 $ (3,011,650)
+ Fair Value of Outstanding Unvested Stock and Option Awards Granted in Covered Year $ 63,447,076 $ 226,810 $ 114,755 $ 0 $ 2,402,706
+ Change in Fair Value of Outstanding Unvested Stock and Option Awards from Prior Years $ (32,561,596) $ (144,913,228) $ (3,222,417) $ 141,967 $ 234,109
+ Fair Value of Stock and Option Awards Granted in Covered Year that Vested $ 0 $ 0 $ 0 $ 0 $ 779,925
+ Change in Fair Value of Stock and Option Awards from Prior Years that Vested in Covered Year $ (858,230) $ (4,526,020) $ (15,867,193) $ 143,145 $ 145,633
- Fair Value of Stock and Option Awards Forfeited during the Covered Year $ 0 $ 0 $ (1,832,134) $ 0 $ 0
Compensation Actually Paid $ 30,876,980 $ (148,452,518) $ (19,820,499) $ 1,515,920 $ 5,262,248
  Average Non-PEO NEO(i)(ii)
Fiscal Year 2020 2021 2022 2023 2024
SCT Total Compensation $ 2,052,741 $ 2,444,037 $ 2,669,569 $ 1,157,554 $ 1,657,745
- Stock and Option Award Values Reported in SCT for the Covered Year $ (1,669,445) $ (1,678,067) $ (2,244,210) $ (590,700) $ (1,060,241)
+ Fair Value of Outstanding Unvested Stock and Option Awards Granted in Covered Year $ 1,505,983 $ 958,366 $ 283,037 $ 409,320 $ 731,622
+ Change in Fair Value of Outstanding Unvested Stock and Option Awards from Prior Years $ (556,249) $ (789,088) $ (652,021) $ 92,326 $ 93,850
+ Fair Value of Stock and Option Awards Granted in Covered Year that Vested $ 0 $ 0 $ 0 $ 53,680 $ 83,192
+ Change in Fair Value of Stock and Option Awards from Prior Years that Vested in Covered Year $ 83,503 $ (743,706) $ (178,472) $ 109,885 $ 167,926
- Fair Value of Stock and Option Awards Forfeited during the Covered Year $ 0 $ 0 $ 0 $ (21,350) $ (51,630)
Compensation Actually Paid $ 1,416,532 $ 191,542 $ (122,097) $ 1,210,715 $ 1,622,464
i. The fair value of performance share units used to calculate CAP was determined using a Monte Carlo simulation valuation model, in accordance with FASB ASC 718.
ii. The fair value of option awards used to calculate CAP was determined using the Black-Scholes option pricing model, in accordance with FASB 718.
(3) The peer group index is comprised of the Research Development Group (“RDG”) Internet Index, which is the industry line peer group reported in our 2024 Form 10-K.
(4) The Company Selected Measure (CSM) is Adjusted EBITDA.
       
Company Selected Measure Name Adjusted EBITDA        
Named Executive Officers, Footnote
(1) Our PEO for each year reported is Douglas Lebda, our Chief Executive Officer. The individuals comprising the Non-PEO NEOs for each reported year are listed below.
2020 2021 2022 2023 2024

Neil Salvage

J.D. Moriarty

Jill Olmstead

Sushil Sharma

Trent Ziegler

J.D. Moriarty

Jill Olmstead

Scott Peyree

Neil Salvage

Trent Ziegler

J.D. Moriarty

Scott Peyree

Scott Totman

Trent Ziegler

Scott Peyree

Scott Totman

Jill Olmstead

J.D. Moriarty

Jason Bengel

Scott Peyree

Scott Totman

Jill Olmstead

Trent Ziegler

       
Peer Group Issuers, Footnote
(3) The peer group index is comprised of the Research Development Group (“RDG”) Internet Index, which is the industry line peer group reported in our 2024 Form 10-K.
       
PEO Total Compensation Amount $ 4,711,525 $ 1,230,808 $ 986,490 $ 1,369,813 $ 52,023,140
PEO Actually Paid Compensation Amount $ 5,262,248 1,515,920 (19,820,499) (148,452,518) 30,876,980
Adjustment To PEO Compensation, Footnote
(2) “Compensation Actually Paid” (CAP) is calculated by taking Summary Compensation Table total compensation: a) less the stock award and stock option grant values; b) plus the year over year change in the fair value of stock and option awards that are unvested as of the end of the year, or vested or were forfeited during the year. The Company has not paid dividends historically and does not sponsor any pension arrangements; thus no adjustments are made for these items. Reconciliation of the Summary Compensation Table total compensation and CAP is summarized in the following table:
  PEO(i)(ii)
Fiscal Year 2020 2021 2022 2023 2024
SCT Total Compensation $ 52,023,140 $ 1,369,813 $ 986,490 $ 1,230,808 $ 4,711,525
- Stock and Option Award Values Reported in SCT for the Covered Year $ (51,173,410) $ (609,893) $ 0 $ 0 $ (3,011,650)
+ Fair Value of Outstanding Unvested Stock and Option Awards Granted in Covered Year $ 63,447,076 $ 226,810 $ 114,755 $ 0 $ 2,402,706
+ Change in Fair Value of Outstanding Unvested Stock and Option Awards from Prior Years $ (32,561,596) $ (144,913,228) $ (3,222,417) $ 141,967 $ 234,109
+ Fair Value of Stock and Option Awards Granted in Covered Year that Vested $ 0 $ 0 $ 0 $ 0 $ 779,925
+ Change in Fair Value of Stock and Option Awards from Prior Years that Vested in Covered Year $ (858,230) $ (4,526,020) $ (15,867,193) $ 143,145 $ 145,633
- Fair Value of Stock and Option Awards Forfeited during the Covered Year $ 0 $ 0 $ (1,832,134) $ 0 $ 0
Compensation Actually Paid $ 30,876,980 $ (148,452,518) $ (19,820,499) $ 1,515,920 $ 5,262,248
i. The fair value of performance share units used to calculate CAP was determined using a Monte Carlo simulation valuation model, in accordance with FASB ASC 718.
ii. The fair value of option awards used to calculate CAP was determined using the Black-Scholes option pricing model, in accordance with FASB 718.
       
Non-PEO NEO Average Total Compensation Amount $ 1,657,745 1,157,554 2,669,569 2,444,037 2,052,741
Non-PEO NEO Average Compensation Actually Paid Amount $ 1,622,464 1,210,715 (122,097) 191,542 1,416,532
Adjustment to Non-PEO NEO Compensation Footnote
(2) “Compensation Actually Paid” (CAP) is calculated by taking Summary Compensation Table total compensation: a) less the stock award and stock option grant values; b) plus the year over year change in the fair value of stock and option awards that are unvested as of the end of the year, or vested or were forfeited during the year. The Company has not paid dividends historically and does not sponsor any pension arrangements; thus no adjustments are made for these items. Reconciliation of the Summary Compensation Table total compensation and CAP is summarized in the following table:
  Average Non-PEO NEO(i)(ii)
Fiscal Year 2020 2021 2022 2023 2024
SCT Total Compensation $ 2,052,741 $ 2,444,037 $ 2,669,569 $ 1,157,554 $ 1,657,745
- Stock and Option Award Values Reported in SCT for the Covered Year $ (1,669,445) $ (1,678,067) $ (2,244,210) $ (590,700) $ (1,060,241)
+ Fair Value of Outstanding Unvested Stock and Option Awards Granted in Covered Year $ 1,505,983 $ 958,366 $ 283,037 $ 409,320 $ 731,622
+ Change in Fair Value of Outstanding Unvested Stock and Option Awards from Prior Years $ (556,249) $ (789,088) $ (652,021) $ 92,326 $ 93,850
+ Fair Value of Stock and Option Awards Granted in Covered Year that Vested $ 0 $ 0 $ 0 $ 53,680 $ 83,192
+ Change in Fair Value of Stock and Option Awards from Prior Years that Vested in Covered Year $ 83,503 $ (743,706) $ (178,472) $ 109,885 $ 167,926
- Fair Value of Stock and Option Awards Forfeited during the Covered Year $ 0 $ 0 $ 0 $ (21,350) $ (51,630)
Compensation Actually Paid $ 1,416,532 $ 191,542 $ (122,097) $ 1,210,715 $ 1,622,464
i. The fair value of performance share units used to calculate CAP was determined using a Monte Carlo simulation valuation model, in accordance with FASB ASC 718.
ii. The fair value of option awards used to calculate CAP was determined using the Black-Scholes option pricing model, in accordance with FASB 718.
       
Compensation Actually Paid vs. Total Shareholder Return

Relationship between CAP and TSR

The graphs below reflect the relationship between the PEO and Average Non-PEO NEO CAP, the Company’s cumulative indexed TSR and RDG Internet Composite Index:

       
Compensation Actually Paid vs. Net Income

Relationship between CAP and Net Income (GAAP)

The graphs below reflect the relationship between the PEO and Average Non-PEO NEO CAP and the Company’s GAAP Net Income for each applicable reporting year. While we are required by SEC rules to disclose the relationship between our net income and compensation “actually paid” to our NEOs, this is not a metric our Compensation Committee currently uses in evaluating our NEOs’ compensation.

       
Compensation Actually Paid vs. Company Selected Measure

Relationship between CAP and EBITDA

The graphs below reflect the relationship between the PEO and Average Non-PEO NEO CAP and the Company’s EBITDA for each applicable reporting year.

 

       
Total Shareholder Return Vs Peer Group

Relationship between CAP and TSR

The graphs below reflect the relationship between the PEO and Average Non-PEO NEO CAP, the Company’s cumulative indexed TSR and RDG Internet Composite Index:

       
Tabular List, Table

Most Important Metrics Used for Linking Pay and Performance:

The most important metrics the Compensation Committee used to link executive compensation to performance in 2024 are listed below. These measures, along with others, impact compensation outcomes for the NEOs.

Most Important Performance Measures

Stock Price

Adjusted EBITDA

Revenue 

Compensation decisions are made each year taking into account a number of other factors, in addition to the metrics detailed above. Target pay levels are set based on individual performance, scope of responsibility, and an annual assessment of pay competitiveness within the market.

       
Total Shareholder Return Amount $ 12.77 9.99 7.03 40.4 90.23
Peer Group Total Shareholder Return Amount 158.48 118.93 81.5 134.41 137.32
Net Income (Loss) $ (42,000,000) $ (122,000,000) $ (188,000,000) $ 69,000,000 $ (48,000,000)
Company Selected Measure Amount 104,000,000 78,000,000 84,000,000 135,000,000 124,000,000
PEO Name Douglas Lebda Douglas Lebda Douglas Lebda Douglas Lebda Douglas Lebda
Measure:: 1          
Pay vs Performance Disclosure          
Name Stock Price        
Measure:: 2          
Pay vs Performance Disclosure          
Name Adjusted EBITDA        
Measure:: 3          
Pay vs Performance Disclosure          
Name Revenue        
PEO | Aggregate Grant Date Fair Value of Equity Award Amounts Reported in Summary Compensation Table          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount $ (3,011,650) $ 0 $ 0 $ (609,893) $ (51,173,410)
PEO | Year-end Fair Value of Equity Awards Granted in Covered Year that are Outstanding and Unvested          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount 2,402,706 0 114,755 226,810 63,447,076
PEO | Year-over-Year Change in Fair Value of Equity Awards Granted in Prior Years That are Outstanding and Unvested          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount 234,109 141,967 (3,222,417) (144,913,228) (32,561,596)
PEO | Vesting Date Fair Value of Equity Awards Granted and Vested in Covered Year          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount 779,925 0 0 0 0
PEO | Change in Fair Value as of Vesting Date of Prior Year Equity Awards Vested in Covered Year          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount 145,633 143,145 (15,867,193) (4,526,020) (858,230)
PEO | Prior Year End Fair Value of Equity Awards Granted in Any Prior Year that Fail to Meet Applicable Vesting Conditions During Covered Year          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount 0 0 (1,832,134) 0 0
Non-PEO NEO | Aggregate Grant Date Fair Value of Equity Award Amounts Reported in Summary Compensation Table          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount (1,060,241) (590,700) (2,244,210) (1,678,067) (1,669,445)
Non-PEO NEO | Year-end Fair Value of Equity Awards Granted in Covered Year that are Outstanding and Unvested          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount 731,622 409,320 283,037 958,366 1,505,983
Non-PEO NEO | Year-over-Year Change in Fair Value of Equity Awards Granted in Prior Years That are Outstanding and Unvested          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount 93,850 92,326 (652,021) (789,088) (556,249)
Non-PEO NEO | Vesting Date Fair Value of Equity Awards Granted and Vested in Covered Year          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount 83,192 53,680 0 0 0
Non-PEO NEO | Change in Fair Value as of Vesting Date of Prior Year Equity Awards Vested in Covered Year          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount 167,926 109,885 (178,472) (743,706) 83,503
Non-PEO NEO | Prior Year End Fair Value of Equity Awards Granted in Any Prior Year that Fail to Meet Applicable Vesting Conditions During Covered Year          
Pay vs Performance Disclosure          
Adjustment to Compensation, Amount $ (51,630) $ (21,350) $ 0 $ 0 $ 0