v3.25.1
Sales and Marketing Expenses and General and Administrative Expenses
12 Months Ended
Dec. 31, 2024
Material income and expense [abstract]  
Sales and Marketing Expenses and General and Administrative Expenses
8.
Sales and marketing expenses and General and administrative expenses

Sales and marketing expenses and General and administrative expense are comprised of the following:

 

Sales and marketing expenses

 

2024

 

 

2023

 

 

2022

 

Salaries and wages (i)

 

 

18,130

 

 

 

13,344

 

 

 

10,800

 

Marketing expenses (ii)

 

 

3,496

 

 

 

3,776

 

 

 

2,535

 

Total

 

 

21,626

 

 

 

17,120

 

 

 

13,335

 

 

General and administrative expenses

 

2024

 

 

2023

 

 

2022

 

Salaries and wages (iii)

 

 

54,931

 

 

 

36,727

 

 

 

24,697

 

Third-party services (iv)

 

 

22,600

 

 

 

18,500

 

 

 

12,431

 

Other operating expenses (v)

 

 

23,694

 

 

 

15,341

 

 

 

11,215

 

Total

 

 

101,225

 

 

 

70,568

 

 

 

48,343

 

 

 

(i)
Represents salaries and wages related to FTEs the Group’s Sales and marketing department. For further detail on total salaries and wages refer to Note 9: Employee Benefits.
(ii)
Represents expenses related to trade marketing events, the distribution and production of marketing and advertising campaigns mostly related to public relations expenses, third-party sales commissions, and online performance marketing.
(iii)
Represents salaries and wages related to administrative FTEs. For further detail on total salaries and wages refer to Note 9: Employee Benefits.
(iv)
Includes Advisors’ fees, Legal fees, Auditors’ fees and Human resources’ fees.
(v)
Includes office rent and related expenses, amortization of right-of-use assets, intangible assets and depreciation of property, plant and equipment, taxes, travel and other expenses.