v3.25.1
Pay vs Performance Disclosure
 12 Months Ended
Dec. 31, 2024
USD ($)
Dec. 31, 2023
USD ($)
Dec. 31, 2022
USD ($)
Dec. 31, 2021
USD ($)
Pay vs Performance Disclosure        
Pay vs Performance Disclosure, Table
Year
(a)
Summary Compensation Table Total for PEO
(b)(1)(2)
Compensation Actually Paid to PEO
(c)(1)(3)
Average Summary Compensation Table Total for Non-PEO NEOs
(d)(1)(2)
Average Compensation Actually Paid to Non-PEO NEOs
(d)(1)(3)
Value of Initial Fixed $100 Investment Based On:
Net Income ($M)
(h)(6)
Stock Price
(i)(7)
Total Shareholder Return
(f)(4)
S&P 500 Information Technology Index Total Shareholder Return
(g)(5)
2024$11,202,098 $385,953,293 $4,924,980 $124,761,691 $496.67 $189.02 $1,580 $298.00 
2023$83,361,678 $286,889,079 $22,760,940 $79,920,602 $61.12 $138.37 $357 $36.26 
2022$104,355 $104,355 $411,799 $(74,612,715)$16.15 $87.66 $(193)$9.30 
2021$104,346 $104,346 $14,359,442 $46,809,649 $144.57 $122.08 $35 $83.75 
      
Company Selected Measure Name stock price      
Named Executive Officers, Footnote NEOs included in these columns reflect the following individuals:
Year PEONon-PEO NEO’s
2024Adam ForoughiMatthew Stumpf, Katie Jansen, Vasily Shikin, Victoria Valenzuela
2023Adam Foroughi Herald Chen, Katie Jansen, Vasily Shikin, Victoria Valenzuela
2022Adam Foroughi Herald Chen, Katie Jansen, Vasily Shikin, Victoria Valenzuela
2021Adam Foroughi Herald Chen, Katie Jansen, Vasily Shikin, Victoria Valenzuela
      
Peer Group Issuers, Footnote
5.The peer group used is the S&P 500 Index Information Technology Index, as used in our Stock Performance Graph in Form 10-K. Total shareholder return is calculated by assuming that a $100 investment was made based on the closing stock price on the IPO date of April 15, 2021 and reinvesting all dividends until the last day of each reported fiscal year.
      
PEO Total Compensation Amount $ 11,202,098 $ 83,361,678 $ 104,355 $ 104,346
PEO Actually Paid Compensation Amount $ 385,953,293 286,889,079 104,355 104,346
Adjustment To PEO Compensation, Footnote This figure is the compensation actually paid for our PEO and non-PEO NEOs in each listed year. Compensation actually paid does not mean that our PEO and non-PEO NEOs were actually paid those amounts in the listed year or will ever be paid these amounts, but this is a dollar amount derived by starting with the Summary Compensation Table total compensation and then applying certain adjustments pursuant PvP Rules. To calculate compensation actually paid for 2023 and 2024, the following amounts were deducted from and added to the total compensation number shown in the Summary Compensation Table:
PEOAverage For Non-PEO NEOs
2024202320242023
($)($)($)($)
Summary Compensation Table Total$11,202,098 $83,361,678 $4,924,980 $22,760,940 
Subtract Grant Date Fair Value of Option Awards and Stock Awards Granted in Fiscal Year(a)
$10,788,454 $82,949,922 $4,476,429 $22,348,050 
Add Fair Value at Fiscal Year-End of Outstanding and Unvested Option Awards and Stock Awards Granted in Fiscal Year(b)
$21,957,293 $213,930,648 $8,645,613 $47,662,253 
Adjust for Change in Fair Value of Outstanding and Unvested Option Awards and Stock Awards Granted in Prior Fiscal Years(c)
$— $— $14,505,130 $3,460,490 
Adjust for Fair Value at Vesting of Option Awards and Stock Awards Granted in Fiscal Year That Vested During Fiscal Year(c)
$— $72,546,675 $— $22,295,047 
Adjust for Change in Fair Value as of Vesting Date of Option Awards and Stock Awards Granted in Prior Fiscal Years For Which Applicable Vesting Conditions Were Satisfied During Fiscal Year(c)
$363,582,356 $— $101,162,396 $6,089,922 
Subtract Fair Value as of Prior Fiscal Year-End of Option Awards and Stock Awards Granted in Prior Fiscal Years That Failed to Meet Applicable Vesting Conditions During Fiscal Year(c)
$— $— $— $— 
Add Value of Dividends or other Earnings Paid on Stock or Option Awards not Otherwise Reflected in Fair Value or Total Compensation$— $— $— $— 
Compensation Actually Paid$385,953,293 $286,889,079 $124,761,691 $79,920,602 
a.For purposes of the above adjustments, the fair value of equity awards on the applicable date were determined in accordance with FASB’s ASC Topic 718, using valuation methodologies that are generally consistent with those used to determine the grant-date fair value for accounting purposes. The amounts reflect the aggregate grant-date fair value reported in the “Stock Awards” and “Option Awards” columns in the Summary Compensation Table for the applicable year.
b.The values for 2023 have been updated from those presented in the 2023 Proxy Statement to correct the inadvertent exclusion of the November 2023 grants to the named executive officers in 2023. As a result, the compensation actually paid for 2023 for our PEO and non-PEO NEOs have been updated accordingly.
c.The table below contains ranges of assumptions used in the valuation of outstanding equity awards for the relevant fiscal year(s). For more information, please see the notes to our financial statements in our Annual Report on Form 10-K and the footnotes to the Summary Compensation Table of this proxy statement.
2024
Performance Share Units
Stock Price$68.86 - $129.08
Volatility56.42% - 61.89%
Risk-Free Interest Rate3.74% - 4.91%
Stock Options
Expected Term2.08 years – 2.93 years
Volatility60.48% - 68.40%
Dividend Yield—%
Risk-Free Interest Rate3.46% - 4.82%
      
Non-PEO NEO Average Total Compensation Amount $ 4,924,980 22,760,940 411,799 14,359,442
Non-PEO NEO Average Compensation Actually Paid Amount $ 124,761,691 79,920,602 (74,612,715) 46,809,649
Adjustment to Non-PEO NEO Compensation Footnote This figure is the compensation actually paid for our PEO and non-PEO NEOs in each listed year. Compensation actually paid does not mean that our PEO and non-PEO NEOs were actually paid those amounts in the listed year or will ever be paid these amounts, but this is a dollar amount derived by starting with the Summary Compensation Table total compensation and then applying certain adjustments pursuant PvP Rules. To calculate compensation actually paid for 2023 and 2024, the following amounts were deducted from and added to the total compensation number shown in the Summary Compensation Table:
PEOAverage For Non-PEO NEOs
2024202320242023
($)($)($)($)
Summary Compensation Table Total$11,202,098 $83,361,678 $4,924,980 $22,760,940 
Subtract Grant Date Fair Value of Option Awards and Stock Awards Granted in Fiscal Year(a)
$10,788,454 $82,949,922 $4,476,429 $22,348,050 
Add Fair Value at Fiscal Year-End of Outstanding and Unvested Option Awards and Stock Awards Granted in Fiscal Year(b)
$21,957,293 $213,930,648 $8,645,613 $47,662,253 
Adjust for Change in Fair Value of Outstanding and Unvested Option Awards and Stock Awards Granted in Prior Fiscal Years(c)
$— $— $14,505,130 $3,460,490 
Adjust for Fair Value at Vesting of Option Awards and Stock Awards Granted in Fiscal Year That Vested During Fiscal Year(c)
$— $72,546,675 $— $22,295,047 
Adjust for Change in Fair Value as of Vesting Date of Option Awards and Stock Awards Granted in Prior Fiscal Years For Which Applicable Vesting Conditions Were Satisfied During Fiscal Year(c)
$363,582,356 $— $101,162,396 $6,089,922 
Subtract Fair Value as of Prior Fiscal Year-End of Option Awards and Stock Awards Granted in Prior Fiscal Years That Failed to Meet Applicable Vesting Conditions During Fiscal Year(c)
$— $— $— $— 
Add Value of Dividends or other Earnings Paid on Stock or Option Awards not Otherwise Reflected in Fair Value or Total Compensation$— $— $— $— 
Compensation Actually Paid$385,953,293 $286,889,079 $124,761,691 $79,920,602 
a.For purposes of the above adjustments, the fair value of equity awards on the applicable date were determined in accordance with FASB’s ASC Topic 718, using valuation methodologies that are generally consistent with those used to determine the grant-date fair value for accounting purposes. The amounts reflect the aggregate grant-date fair value reported in the “Stock Awards” and “Option Awards” columns in the Summary Compensation Table for the applicable year.
b.The values for 2023 have been updated from those presented in the 2023 Proxy Statement to correct the inadvertent exclusion of the November 2023 grants to the named executive officers in 2023. As a result, the compensation actually paid for 2023 for our PEO and non-PEO NEOs have been updated accordingly.
c.The table below contains ranges of assumptions used in the valuation of outstanding equity awards for the relevant fiscal year(s). For more information, please see the notes to our financial statements in our Annual Report on Form 10-K and the footnotes to the Summary Compensation Table of this proxy statement.
2024
Performance Share Units
Stock Price$68.86 - $129.08
Volatility56.42% - 61.89%
Risk-Free Interest Rate3.74% - 4.91%
Stock Options
Expected Term2.08 years – 2.93 years
Volatility60.48% - 68.40%
Dividend Yield—%
Risk-Free Interest Rate3.46% - 4.82%
      
Compensation Actually Paid vs. Total Shareholder Return
Compensation Actually Paid (CAP) Versus TSR
Our total shareholder return, based on a $100 investment in AppLovin on its IPO date of April 15, 2021, was $144.57 as of the end of 2021, $16.15 as of the end of 2022, $61.12 as of the end of 2023, and $496.67 at the end of 2024. These indexed investment returns translate into annual total shareholder return rates of 44.57%, -83.85%, -38.88%, and 396.67% in each of 2021, 2022, 2023, and 2024. CEO CAP amounts were $104,346, $104,355, $286,889,079, and $385,953,293 in each of 2021, 2022, 2023, and 2024, respectively. Similarly, our other NEO CAP amounts as averaged were $46,809,649, -$74,612,715, $79,920,602, and $124,761,691 in 2021, 2022, 2023, and 2024 respectively. As a result, the trajectory of our CAP values and total shareholder return are directionally aligned over the timeframe that the table covers because our total shareholder return increased and decreased year-to-year in accordance with increases and decreases in CAP.
      
Compensation Actually Paid vs. Net Income
Compensation Actually Paid Versus Net Income
Our GAAP net income was $35.3 million in 2021, -$192.9 million in 2022, $356.7 million in 2023, and $1,580 million in 2024. CEO CAP amounts were $104,346, $104,355, $286,889,079, and $385,953,293 in each of 2021, 2022, 2023, and 2024, respectively. Similarly, our other NEO CAP amounts as averaged were $46,809,649, -$74,612,715, $79,920,602, and $124,761,691 in 2021, 2022, 2023, and 2024 respectively. As a result, the trajectory of our CAP values and GAAP net income are directionally aligned over the timeframe that the table covers.
      
Compensation Actually Paid vs. Company Selected Measure
Compensation Actually Paid Versus Stock Price
Our Company-selected measure, stock price, was $65.20 at the close of our first trading date on April 15, 2021. Our stock price was $83.75 as of 2021, $9.30 as of 2022, $36.26 as of 2023, and $298.00 as of 2024, determined as the 30 trading day trailing minimum closing stock price of our common stock as of the end of each fiscal year. These translate into price changes of 28.45%, -88.90%, 289.89%, and 721.84% in each of 2021 (from the closing price on our first trading date through the 30 day trailing minimum closing stock price as of year-end), 2022, 2023, and 2024. CEO CAP amounts were $104,346, $104,355, $286,889,079, and $385,953,293 in each of 2021, 2022, 2023, and 2024, respectively. Our other NEO CAP amounts as averaged were $46,809,649, -$74,612,715, $79,920,602, and $124,761,691 in 2021, 2022, 2023, and 2024, respectively. As a result, the trajectory of our CAP values and stock price are directionally aligned over the timeframe that the table covers because our stock price increased and decreased year-to-year in accordance with increases and decreases in CAP. 		     
Total Shareholder Return Vs Peer Group
AppLovin’s TSR Versus Peer Group TSR
Our total stockholder return, based on a $100 investment in AppLovin on its IPO date of April 15, 2021, was $144.57 as of the end of 2021, $16.15 as of the end of 2022, $61.12 as of the end of 2023, and $496.67 at the end of 2024. The total stockholder return for the peer group, based on a $100 investment in S&P 500 Index Information Technology Index on April 15, 2021, was $122.08 as of the end of 2021, $87.66 as of the end of 2022, $138.37 as of the end of 2023, and $189.02 at the end of 2024. For the total stockholder returns, AppLovin underperforms its peer group in 2022 and 2023 by $71.51 and $77.25, respectively, and outperforms its peer group in 2021 and 2024 by $22.49 and $307.65, respectively.
      
Total Shareholder Return Amount $ 496.67 61.12 16.15 144.57
Peer Group Total Shareholder Return Amount 189.02 138.37 87.66 122.08
Net Income (Loss) $ 1,580,000,000 $ 357,000,000 $ (193,000,000) $ 35,000,000
Company Selected Measure Amount 298.00 36.26 9.30 83.75
PEO Name Adam Foroughi      
Additional 402(v) Disclosure This figure is the total compensation paid to our PEO in each listed year as shown in our Summary Compensation Table for such listed year.
2024
Performance Share Units
Stock Price$68.86 - $129.08
Volatility56.42% - 61.89%
Risk-Free Interest Rate3.74% - 4.91%
Stock Options
Expected Term2.08 years – 2.93 years
Volatility60.48% - 68.40%
Dividend Yield—%
Risk-Free Interest Rate3.46% - 4.82%
Total shareholder return is calculated by assuming that a $100 investment was made based on the closing stock price on the IPO date of April 15, 2021 and reinvesting all dividends until the last day of each reported fiscal year.The dollar amounts reported are AppLovin’s net income reflected in AppLovin’s audited financial statements. The performance share units granted to the PEO and non-PEO NEOs are based on the minimum closing stock price over a thirty consecutive trading date period meeting or exceeding specified stock price hurdles during a five-year performance period. AppLovin does not utilize any other financial performance measures, as defined under SEC rules, in its executive compensation programs, and as such has determined to use the 30 trading day trailing minimum closing stock price of our common stock as of the end of each fiscal year (the “Stock Price”), as the most important financial performance measure used by us to link compensation actually paid to our PEO and non-PEO NEOs for the fiscal year ended December 31, 2024 to our performance. 		     
PEO | Aggregate Grant Date Fair Value of Equity Award Amounts Reported in Summary Compensation Table        
Pay vs Performance Disclosure        
Adjustment to Compensation, Amount $ (10,788,454) $ (82,949,922)    
PEO | Year-end Fair Value of Equity Awards Granted in Covered Year that are Outstanding and Unvested        
Pay vs Performance Disclosure        
Adjustment to Compensation, Amount 21,957,293 213,930,648    
PEO | Year-over-Year Change in Fair Value of Equity Awards Granted in Prior Years That are Outstanding and Unvested        
Pay vs Performance Disclosure        
Adjustment to Compensation, Amount 0 0    
PEO | Vesting Date Fair Value of Equity Awards Granted and Vested in Covered Year        
Pay vs Performance Disclosure        
Adjustment to Compensation, Amount 0 72,546,675    
PEO | Change in Fair Value as of Vesting Date of Prior Year Equity Awards Vested in Covered Year        
Pay vs Performance Disclosure        
Adjustment to Compensation, Amount 363,582,356 0    
PEO | Prior Year End Fair Value of Equity Awards Granted in Any Prior Year that Fail to Meet Applicable Vesting Conditions During Covered Year        
Pay vs Performance Disclosure        
Adjustment to Compensation, Amount 0 0    
PEO | Dividends or Other Earnings Paid on Equity Awards not Otherwise Reflected in Total Compensation for Covered Year        
Pay vs Performance Disclosure        
Adjustment to Compensation, Amount 0 0    
Non-PEO NEO | Aggregate Grant Date Fair Value of Equity Award Amounts Reported in Summary Compensation Table        
Pay vs Performance Disclosure        
Adjustment to Compensation, Amount (4,476,429) (22,348,050)    
Non-PEO NEO | Year-end Fair Value of Equity Awards Granted in Covered Year that are Outstanding and Unvested        
Pay vs Performance Disclosure        
Adjustment to Compensation, Amount 8,645,613 47,662,253    
Non-PEO NEO | Year-over-Year Change in Fair Value of Equity Awards Granted in Prior Years That are Outstanding and Unvested        
Pay vs Performance Disclosure        
Adjustment to Compensation, Amount 14,505,130 3,460,490    
Non-PEO NEO | Vesting Date Fair Value of Equity Awards Granted and Vested in Covered Year        
Pay vs Performance Disclosure        
Adjustment to Compensation, Amount 0 22,295,047    
Non-PEO NEO | Change in Fair Value as of Vesting Date of Prior Year Equity Awards Vested in Covered Year        
Pay vs Performance Disclosure        
Adjustment to Compensation, Amount 101,162,396 6,089,922    
Non-PEO NEO | Prior Year End Fair Value of Equity Awards Granted in Any Prior Year that Fail to Meet Applicable Vesting Conditions During Covered Year        
Pay vs Performance Disclosure        
Adjustment to Compensation, Amount 0 0    
Non-PEO NEO | Dividends or Other Earnings Paid on Equity Awards not Otherwise Reflected in Total Compensation for Covered Year        
Pay vs Performance Disclosure        
Adjustment to Compensation, Amount $ 0 $ 0