v3.25.1
Summary of significant accounting policies (Details 3)
¥ in Millions, $ in Millions
3 Months Ended 12 Months Ended
Mar. 31, 2024
segment
Dec. 31, 2024
CNY (¥)
segment
lease
Dec. 31, 2024
USD ($)
segment
lease
Dec. 31, 2023
CNY (¥)
segment
lease
Dec. 31, 2022
CNY (¥)
lease
Revenue          
Liabilities for return allowances   ¥ 1,029   ¥ 950  
Net revenues   1,158,819 $ 158,758 1,084,662 ¥ 1,046,236
Unearned revenue   28,458   29,143  
Unearned revenue recognized   ¥ 22,770      
Revenue, Practical Expedient   true true    
Fulfillment          
Fulfillment   ¥ 70,426 $ 9,648 64,558 63,011
Marketing          
Advertising costs   ¥ 38,172   ¥ 31,761 ¥ 29,898
Leases          
Number of finance leases | lease   0 0 0 0
Segment reporting          
Number of major business segments | segment 3 4 4 4  
Segment Reporting, CODM, Individual Title and Position or Group Name [Extensible Enumeration]   Chief Executive Officer [Member] Chief Executive Officer [Member]    
Statutory reserves          
Appropriations of statutory reserves   ¥ 579   ¥ 2,636 ¥ 1,887
Appropriations to other reserve funds   0   0 0
Recent accounting pronouncements          
Acquisition of assets for development, property, equipment and software, net   4,079   5,997  
Acquisition of assets for development, construction in progress   144   1,009  
Acquisition of assets for development, land use rights   ¥ 240   2,638  
PRC | General reserve fund | Foreign invested enterprise          
Statutory reserves          
Minimum portion of after tax profit to be allocated to general reserve under PRC law (as a percentage)   10.00% 10.00%    
Maximum percentage of statutory general reserve related to entity's registered capital   50.00% 50.00%    
PRC | Statutory surplus reserve | Domestic enterprise          
Statutory reserves          
Minimum portion of after tax profit to be allocated to statutory surplus under PRC law (as a percentage)   10.00% 10.00%    
Maximum percentage of statutory surplus reserve related to entity's registered capital   50.00% 50.00%    
Electronics and home appliance products          
Revenue          
Net revenues   ¥ 564,982   538,799 515,945
General merchandise products          
Revenue          
Net revenues   363,025   332,425 349,117
Shipping          
Fulfillment          
Fulfillment   32,643   29,858 28,958
Online marketplace and marketing services          
Revenue          
Net revenues   90,111   84,726 81,970
Logistics and other services          
Revenue          
Net revenues   140,701   128,712 ¥ 99,204
Accrued expenses and other current liabilities          
Revenue          
Liabilities for return allowances   1,029   950  
Prepayments and other current assets          
Revenue          
Rights to recover products from customers   ¥ 1,056   ¥ 989