v3.23.1
Cover
Mar. 15, 2023
Document Type 8-K
Amendment Flag false
Document Period End Date Mar. 15, 2023
Entity File Number 001-37523
Entity Registrant Name Purple Innovation, Inc.
Entity Central Index Key 0001643953
Entity Tax Identification Number 47-4078206
Entity Incorporation, State or Country Code DE
Entity Address, Address Line One 4100 North Chapel Ridge Rd.
Entity Address, Address Line Two Suite 200
Entity Address, City or Town Lehi
Entity Address, State or Province UT
Entity Address, Postal Zip Code 84043
City Area Code 801
Local Phone Number 756-2600
Written Communications false
Soliciting Material false
Pre-commencement Tender Offer false
Pre-commencement Issuer Tender Offer false
Entity Emerging Growth Company false
Class A Common Stock, par value $0.0001 per share  
Title of 12(b) Security Class A Common Stock, par value $0.0001 per share
Trading Symbol PRPL
Security Exchange Name NASDAQ
Proportional Representation Preferred Linked Stock, par value $0.0001 per share  
Title of 12(b) Security Proportional Representation Preferred Linked Stock, par value $0.0001 per share
Security Exchange Name NASDAQ