v3.22.2.2
Segment and geographic area information - Segments by Reportable Segment (Details) - USD ($)
$ in Thousands
 3 Months Ended 9 Months Ended
Sep. 30, 2022
Sep. 30, 2021
Sep. 30, 2022
Sep. 30, 2021
Segment Reporting Information [Line Items]        
Revenue $ 29,327 $ 27,177 $ 109,368 $ 72,200
Cost of revenue 9,419 7,238 31,962 16,834
Gross profit 19,908 19,939 77,406 55,366
Franchise        
Segment Reporting Information [Line Items]        
Revenue 18,565 18,513 57,534 52,250
Cost of revenue 1,469 1,486 4,390 4,162
Gross profit 17,096 17,027 53,144 48,088
Equipment and merchandise        
Segment Reporting Information [Line Items]        
Revenue 10,762 8,664 51,834 19,950
Cost of revenue 7,950 5,752 27,572 12,672
Gross profit 2,812 2,912 24,262 7,278
United States:        
Segment Reporting Information [Line Items]        
Revenue 16,527 16,018 70,474 42,989
Cost of revenue 4,954 3,286 20,359 9,531
Gross profit 11,573 12,732 50,115 33,458
United States: | Franchise        
Segment Reporting Information [Line Items]        
Revenue 11,722 11,856 36,268 31,823
Cost of revenue 1,158 1,047 3,565 3,377
Gross profit 10,564 10,809 32,703 28,446
United States: | Equipment and merchandise        
Segment Reporting Information [Line Items]        
Revenue 4,805 4,162 34,206 11,166
Cost of revenue 3,796 2,239 16,794 6,154
Gross profit 1,009 1,923 17,412 5,012
Australia:        
Segment Reporting Information [Line Items]        
Revenue 3,966 5,562 14,135 13,081
Cost of revenue 774 2,150 3,867 3,743
Gross profit 3,192 3,412 10,268 9,338
Australia: | Franchise        
Segment Reporting Information [Line Items]        
Revenue 3,302 3,328 10,242 9,319
Cost of revenue 168 158 473 430
Gross profit 3,134 3,170 9,769 8,889
Australia: | Equipment and merchandise        
Segment Reporting Information [Line Items]        
Revenue 664 2,234 3,893 3,762
Cost of revenue 606 1,992 3,394 3,313
Gross profit 58 242 499 449
Rest of World:        
Segment Reporting Information [Line Items]        
Revenue 8,834 5,597 24,759 16,130
Cost of revenue 3,691 1,802 7,736 3,560
Gross profit 5,143 3,795 17,023 12,570
Rest of World: | Franchise        
Segment Reporting Information [Line Items]        
Revenue 3,541 3,329 11,024 11,108
Cost of revenue 143 281 352 355
Gross profit 3,398 3,048 10,672 10,753
Rest of World: | Equipment and merchandise        
Segment Reporting Information [Line Items]        
Revenue 5,293 2,268 13,735 5,022
Cost of revenue 3,548 1,521 7,384 3,205
Gross profit $ 1,745 $ 747 $ 6,351 $ 1,817