v3.22.2.2
CONSOLIDATED STATEMENTS OF CHANGES IN DEFICIT (Unaudited) - USD ($)
shares in Thousands, $ in Thousands
Total
Aimtell, PushPros and Aramis
Crisp Results
Prism Data
SmarterChaos
Class A Common Stock
Total Stockholders' Deficit
Total Stockholders' Deficit
Aimtell, PushPros and Aramis
Total Stockholders' Deficit
Crisp Results
Total Stockholders' Deficit
Prism Data
Total Stockholders' Deficit
SmarterChaos
 [1]
Common Stock
Class A Common Stock
Common Stock
Class A Common Stock
Aimtell, PushPros and Aramis
Common Stock
Class A Common Stock
Crisp Results
Common Stock
Class A Common Stock
Prism Data
Common Stock
Class A Common Stock
SmarterChaos
Common Stock
Class B Common Stock
Common Stock
Class B Common Stock
Prism Data
Additional Paid-in Capital
Additional Paid-in Capital
Aimtell, PushPros and Aramis
Additional Paid-in Capital
Crisp Results
Additional Paid-in Capital
Prism Data
Additional Paid-in Capital
SmarterChaos
 [1]
Treasury Stock
Cumulative Deficit
Non- controlling Interest
Non- controlling Interest
Aimtell, PushPros and Aramis
Non- controlling Interest
Crisp Results
Beginning balance (in shares) at Dec. 31, 2020                       32,393         25,999                      
Beginning balance at Dec. 31, 2020 $ (95,685)           $ (51,167)         $ 3         $ 3   $ (48,027)           $ (3,146) $ (44,518)    
Increase (Decrease) in Stockholders' Equity [Roll Forward]                                                        
Net (loss) income 10,121           5,945                                   5,945 4,176    
Stock issued during period, conversion of convertible securities (in shares)                             (300) (154) [1]   (300)                    
Stock issued during period, conversion of convertible securities       $ 192 $ 392 [1]         $ 192 $ 392                     $ 192 $ 392          
Shares issued in connection with acquisition (in shares)                         1,293 1,595                            
Shares issued in connection with acquisition   $ 15,000 $ 19,823         $ 9,384 $ 11,513                     $ 9,384 $ 11,513           $ 5,616 $ 8,310
Exercise of warrants to issue Class A common stock (in shares)                       1                                
Exercise of warrants to issue Class A common stock 17           17                       17                  
Stock-based compensation 4,342           4,342                       4,342                  
Shares issued under the 2020 Omnibus Incentive Plan (in shares)                       432                                
Impact of transactions affecting non-controlling interest [2] 0           (5,204)                       (5,204)             5,204    
Correction of Business Combination Tax Receivable Agreement (322)           (322)                       (322)                  
Other [3] (127)           (4)                       (4)             (123)    
Ending balance (in shares) at Sep. 30, 2021                       36,168         25,699                      
Ending balance (in shares) (Change In Percent Calculation) at Sep. 30, 2021                       36,168         25,699                      
Ending balance at Sep. 30, 2021 (46,247)           (24,912)         $ 3         $ 3   (27,717)           2,799 (21,335)    
Ending balance (Change In Percent Calculation) at Sep. 30, 2021 (46,247)           (24,912)         $ 3         $ 3   (27,717)           2,799 (21,335)    
Beginning balance (in shares) at Jun. 30, 2021                       35,818         25,699                      
Beginning balance at Jun. 30, 2021 (52,907)           (28,373)         $ 3         $ 3   (27,642)           (737) (24,534)    
Increase (Decrease) in Stockholders' Equity [Roll Forward]                                                        
Net (loss) income 5,394           3,536                                   3,536 1,858    
Stock-based compensation 1,583           1,583                       1,583                  
Shares issued under the 2020 Omnibus Incentive Plan (in shares)                       350                                
Impact of transactions affecting non-controlling interest [4] 0           (1,416)                       (1,416)             1,416    
Correction of Business Combination Tax Receivable Agreement (322)           (322)                       (322)                  
Other [5] 5           80                       80             (75)    
Ending balance (in shares) at Sep. 30, 2021                       36,168         25,699                      
Ending balance (in shares) (Change In Percent Calculation) at Sep. 30, 2021                       36,168         25,699                      
Ending balance at Sep. 30, 2021 (46,247)           (24,912)         $ 3         $ 3   (27,717)           2,799 (21,335)    
Ending balance (Change In Percent Calculation) at Sep. 30, 2021 (46,247)           (24,912)         $ 3         $ 3   (27,717)           2,799 (21,335)    
Beginning balance (in shares) at Dec. 31, 2021                       36,226         25,699                      
Beginning balance at Dec. 31, 2021 (47,818)           (26,177)         $ 3         $ 3   (25,239)         $ 0 (944) (21,641)    
Increase (Decrease) in Stockholders' Equity [Roll Forward]                                                        
Net (loss) income (27,365)           (16,600)                                   (16,600) (10,765)    
Stock issued during period, conversion of convertible securities (in shares) [6]                               (153)                        
Stock issued during period, conversion of convertible securities [6]         $ 0                                              
Shares issued in connection with acquisition (in shares)                           2,989                            
Shares issued in connection with acquisition     10,000           10,000         $ 1             9,999              
Stock-based compensation 5,695           5,695                       5,695                  
Shares issued under the 2020 Omnibus Incentive Plan (in shares)                       683                                
Distributions to non-controlling interest holders [7] (573)                                                 (573)    
Shares repurchased under the 2020 Omnibus Incentive Plan (shares)                       (125)                                
Treasury shares purchased under the 2020 Omnibus Incentive Plan (156)           (156)                                 (156)        
Impact of transactions affecting non-controlling interest [8] 0           (7,621)                       (7,621)             7,621    
Ending balance (in shares) at Sep. 30, 2022           39,926           39,926         25,699                      
Ending balance (in shares) (Change In Percent Calculation) at Sep. 30, 2022                       39,926         25,699                      
Ending balance at Sep. 30, 2022 (60,217)           (34,859)         $ 4         $ 3   (17,539)         (156) (17,171) (25,358)    
Ending balance (Change In Percent Calculation) at Sep. 30, 2022 (60,217)           (34,859)         $ 4         $ 3   (17,166)         (156) (17,544) (25,358)    
Beginning balance (in shares) at Jun. 30, 2022                       36,564         25,699                      
Beginning balance at Jun. 30, 2022 (61,519)           (33,367)         $ 3         $ 3   (22,313)         0 (11,060) (28,152)    
Increase (Decrease) in Stockholders' Equity [Roll Forward]                                                        
Net (loss) income (10,121)           (6,111)                                   (6,111) (4,010)    
Shares issued in connection with acquisition (in shares)                           2,989                            
Shares issued in connection with acquisition     $ 10,000           $ 10,000         $ 1             $ 9,999              
Stock-based compensation 1,579           1,579                       1,579                  
Shares issued under the 2020 Omnibus Incentive Plan (in shares)                       498                                
Shares repurchased under the 2020 Omnibus Incentive Plan (shares)                       (125)                                
Treasury shares purchased under the 2020 Omnibus Incentive Plan (156)           (156)                       0         (156)        
Impact of transactions affecting non-controlling interest [9] 0           (6,804)                       (6,804)             6,804    
Ending balance (in shares) at Sep. 30, 2022           39,926           39,926         25,699                      
Ending balance (in shares) (Change In Percent Calculation) at Sep. 30, 2022                       39,926         25,699                      
Ending balance at Sep. 30, 2022 (60,217)           (34,859)         $ 4         $ 3   (17,539)         (156) (17,171) (25,358)    
Ending balance (Change In Percent Calculation) at Sep. 30, 2022 $ (60,217)           $ (34,859)         $ 4         $ 3   $ (17,166)         $ (156) $ (17,544) $ (25,358)    
[1] On June 30, 2021, the sellers of SmarterChaos redeemed approximately one-half of their non-controlling interest held through DMSH Units in exchange for Class A Common Stock in DMS Inc. The non-controlling interest held by the sellers of SmarterChaos did not include related Class B Common Stock to be retired upon redemption.
[2] The carrying amount of non-controlling interest was adjusted to reflect the change in ownership interest caused by additional controlling shares contributed as a result of the Crisp acquisition and non-controlling redemptions by Prism and the sellers of SmarterChaos.
[3] Includes costs associated with the issuance of equity shares.
[4] The carrying amount of non-controlling interest was adjusted to reflect the change in ownership interest caused by shares issued under the 2020 Omnibus Incentive Plan.
[5] Includes costs associated with the issuance of equity shares.
[6] On January 17, 2022, the Sellers of SmarterChaos redeemed their remaining non-controlling interest held through DMSH Units in exchange for 153 thousand shares of Class A Common Stock in DMS, Inc. The non-controlling interest held by the Sellers of SmarterChaos did not include related Class B Common Stock to be retired upon redemption.
[7] Represents tax distributions to shareholders Prism, Clairvest and the Sellers of SmarterChaos. As of September 30, 2022, $10 thousand of these distributions have not been paid.
[8] The carrying amount of non-controlling interest was adjusted primarily to reflect the change in ownership interest caused by additional DMSH units redeemed and issued to Class A Common Stock by the Sellers of SmarterChaos, shares issued in connection with the Crisp Earnout and shares issued under the 2020 Omnibus Incentive Plan.
[9] The carrying amount of non-controlling interest was adjusted to reflect the change in ownership interest caused by shares issued in connection with the Crisp Earnout and shares issued under the 2020 Omnibus Incentive Plan.