The acquisition date fair value of assets acquired and liabilities assumed from the AAP, Crisp Results and Traverse acquisitions consist of the following (in thousands): | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Expected Useful Life | | AAP | | Crisp Results | | Traverse | | | | 2021 | | 2021 | | 2022 | Cash | | | | $ | — | | | $ | — | | | $ | 232 | | Goodwill | | | | 9,761 | | | 21,894 | | | 282 | | Technology | | 4 to 5 | | 3,900 | | | — | | | 2,490 | | Customer relationships | | 4 to 6 | | 7,690 | | | 19,600 | | | 50 | | Accounts receivable, net | | | | 3,100 | | | 2,610 | | | 276 | | Brand | | 1 to 7 | | 208 | | | 7,400 | | | 59 | | Non-competitive agreements | | 1 to 3 | | 83 | | | — | | | — | | Property and equipment | | 3 to 5 | | 250 | | | 220 | | | — | | Accounts payable | | | | (2,887) | | | (1,593) | | | (232) | | Other assets acquired and liabilities assumed, net (1) | | | | 740 | | | 1 | | | 7 | | Net assets and liabilities acquired | | | | $ | 22,845 | | | $ | 50,132 | | | $ | 3,164 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
(1) Other assets acquired and liabilities assumed, net includes prepaids and other current assets, partially offset by other current liabilities (e.g., Travel and expense payables, payroll liabilities, tax liabilities, and transition services payable).
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