| Schedule of Goodwill |
Changes in the carrying value of goodwill, by reporting segment, were as follows (in thousands):
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | Brand Direct | | Marketplace | | Technology Solutions | | Total | | Balance, December 31, 2021 | | $ | 18,376 | | | $ | 54,554 | | | $ | 3,628 | | | $ | 76,558 | | | Additions (Note 6) | | — | | | — | | | 716 | | | 716 | | | Miscellaneous changes | | (55) | | | — | | | — | | | (55) | | | Balance, September 30, 2022 | | $ | 18,321 | | | $ | 54,554 | | | $ | 4,344 | | | $ | 77,219 | |
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| Schedule of Finite-Lived Intangible Assets |
Finite-lived intangible assets, net consisted of the following (in thousands): | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | September 30, 2022 | | December 31, 2021 | | Amortization
Period (Years) | | Gross | | Accumulated
Amortization | | Net | | Gross | | Accumulated
Amortization | | Net | | Technology | 3 to 5 | | $ | 54,336 | | | $ | (37,149) | | | $ | 17,187 | | | $ | 51,946 | | | $ | (29,929) | | | $ | 22,017 | | | Customer relationships | 2 to 9 | | 49,423 | | | (19,209) | | | 30,214 | | | 49,273 | | | (13,076) | | | 36,197 | | | Brand | 1 to 7 | | 12,168 | | | (5,821) | | | 6,347 | | | 12,109 | | | (4,575) | | | 7,534 | | | Non-competition agreements | 3 | | 1,898 | | | (1,821) | | | 77 | | | 1,898 | | | (1,418) | | | 480 | | | Total | | | $ | 117,825 | | | $ | (64,000) | | | $ | 53,825 | | | $ | 115,226 | | | $ | (48,998) | | | $ | 66,228 | |
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| Finite-Lived Intangible Assets Amortization Expense |
Amortization expense relating to intangible assets subject to amortization for each of the next five years and thereafter is estimated to be as follows (in thousands): | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | 2022 | | 2023 | | 2024 | | 2025 | | 2026 | | Thereafter | | Amortization expense | $ | 4,719 | | | $ | 16,890 | | | $ | 14,311 | | | $ | 7,114 | | | $ | 6,368 | | | $ | 4,423 | |
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