REPORTABLE SEGMENTS |
REPORTABLE SEGMENTS The Company’s operating segments are determined based on the financial information reviewed by its chief operating decision maker (“CODM”), and the basis upon which management makes resource allocation decisions and assesses the performance of the Company’s segments. The Company evaluates the operating performance of its segments based on financial measures such as net revenue, cost of revenue, and gross profit. Given the nature of the digital marketing solutions business, the amount of assets does not provide meaningful insight into the operating performance of the Company. As a result, the amount of the Company’s assets is not subject to segment allocation and total assets is not included within the disclosure of the Company’s segment financial information.
The following tables are a reconciliation of the operations of our segments to income from operations (in thousands): | | | | | | | | | | | | | | | | | | | | | | | | | Three Months Ended September 30, | | Nine Months Ended September 30, | | 2022 | | 2021 | | 2022 | | 2021 | Net revenue | $ | 90,066 | | | $ | 107,399 | | | $ | 290,372 | | | $ | 309,281 | | Brand Direct | 42,318 | | | 64,999 | | | 148,334 | | | 181,054 | | Marketplace | 53,230 | | | 58,278 | | | 166,128 | | | 165,300 | | Technology Solutions | 2,577 | | | 2,255 | | | 7,461 | | | 6,187 | | Intercompany eliminations | (8,059) | | | (18,133) | | | (31,551) | | | (43,260) | | Cost of revenue (exclusive of depreciation and amortization) | 66,378 | | | 77,063 | | | 211,997 | | | 218,304 | | Brand Direct | 32,873 | | | 50,165 | | | 117,459 | | | 137,759 | | Marketplace | 41,202 | | | 44,396 | | | 125,045 | | | 122,296 | | Technology Solutions | 362 | | | 635 | | | 1,044 | | | 1,509 | | Intercompany eliminations | (8,059) | | | (18,133) | | | (31,551) | | | (43,260) | | Gross profit (exclusive of depreciation and amortization) | $ | 23,688 | | | $ | 30,336 | | | $ | 78,375 | | | $ | 90,977 | | Brand Direct | 9,445 | | | 14,834 | | | 30,875 | | | 43,295 | | Marketplace | 12,028 | | | 13,882 | | | 41,083 | | | 43,004 | | Technology Solutions | 2,215 | | | 1,620 | | | 6,417 | | | 4,678 | | Salaries and related costs | 11,668 | | | 12,449 | | | 38,612 | | | 34,426 | | General and administrative expenses | 9,076 | | | 10,237 | | | 32,622 | | | 27,051 | | Depreciation and amortization | 7,142 | | | 7,186 | | | 21,377 | | | 19,649 | | Acquisition costs | 14 | | | 420 | | | 306 | | | 1,820 | | Change in fair value of contingent consideration liabilities | (3) | | | (3,085) | | | 2,533 | | | (2,525) | | (Loss) income from operations | $ | (4,209) | | | $ | 3,129 | | | $ | (17,075) | | | $ | 10,556 | |
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