UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

FORM 6-K

 

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

 

For the month of September, 2021

 

Commission File Number 001-39809

 

MEDIROM HEALTHCARE TECHNOLOGIES INC.

(Exact name of registrant as specified in its charter)

 

2-3-1 Daiba, Minato-ku
Tokyo 135-0091, Japan

(Address of Principal Executive Offices)

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:

 

x Form 20-F ¨ Form 40-F

 

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ¨

 

Note: Regulation S-T Rule 101(b)(1) only permits the submission in paper of a Form 6-K if submitted solely to provide an attached annual report to security holders

 

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ¨

 

Note: Regulation S-T Rule 101(b)(7) only permits the submission in paper of a Form 6-K if submitted to furnish a report or other document that the registrant foreign private issuer must furnish and make public under the laws of the jurisdiction in which the registrant is incorporated, domiciled or legally organized (the registrant’s “home country”), or under the rules of the home country exchange on which the registrant’s securities are traded, as long as the report or other document is not a press release, is not required to be and has not been distributed to the registrant’s security holders, and, if discussing a material event, has already been the subject of a Form 6-K submission or other Commission filing on EDGAR.

 

 

 

 

 

 

INFORMATION CONTAINED IN THIS FORM 6-K REPORT

 

Issuance of Press Release

 

On September 24, 2021, MEDIROM Healthcare Technologies Inc. (the “Company”) issued a press release announcing it is presenting at the Benzinga Global Small Cap Conference (the “Conference”). The Company also posted the investor presentation (the “Investor Presentation”) it will be using at the Conference to the Company's investor relations page on its website.

 

The press release and Investor Presentation included in this report as Exhibits 99.1 and 99.2 shall not be deemed to be “filed” for the purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that section.

 

Forward-Looking Statements

 

Matters discussed in this report may constitute forward-looking statements. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements, which are other than statements of historical facts. The words “believe,” “anticipate,” “intends,” “estimate,” “potential,” “may,” “should,” “expect” “pending” and similar expressions identify forward-looking statements. The forward-looking statements in this report are based upon various assumptions. Although we believe that these assumptions were reasonable when made, because these assumptions are inherently subject to significant uncertainties and contingencies which are difficult or impossible to predict and are beyond our control, we cannot assure you that we will achieve or accomplish these expectations.

 

EXHIBIT INDEX

 

Exhibit No.   Description
99.1    Press Release dated September 24, 2021.
99.2    Investor Presentation of Medirom Healthcare Technologies Inc.

 

 

 

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

  MEDIROM HEALTHCARE TECHNOLOGIES INC.
Date: September 24, 2021    
  By:

/s/ Fumitoshi Fujiwara

    Name: Fumitoshi Fujiwara
    Title: Chief Financial Officer

 

 

 


Exhibit 99.1

 

MEDIROM Healthcare Technologies to Present at the Benzinga Healthcare Small Cap Conference

 

September 24, 2021 -- MEDIROM Healthcare Technologies Inc. (Nasdaq: MRM), today announced that Andrew Barwicki, Senior Vice President Investor Relations, will be presenting at the Benzinga Global Small Cap Conference as follows:

 

Date: September 29, 2021

 

Time: 10:10am - 10:30am ET

 

Webcast Registration: https://www.benzinga.com/events/small-cap/healthcare/

 

The presentation will be webcast live and available for 7 days thereafter using the link provided above.

 

About MEDIROM Healthcare Technologies Inc.

 

MEDIROM operates 315 relaxation salons across Japan, Re.Ra.Ku™, being its leading brand, and provides healthcare services. In 2015, MEDIROM entered the health tech business, and launched new healthcare programs using on-demand training app called "Lav™", which is developed by the company. MEDIROM also entered the device business in 2020 and is developing a smart tracker "MOTHER Tracker™". MEDIROM plans to expand the scope of its business to include data analysis utilizing the data it has collected since formation of the company. For additional information visit https://medirom.co.jp/en

 

Safe Harbor Provision

 

This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, that are intended to be covered by the safe harbor created thereby. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may," "will," "expects," "intends," "plans," "projects," "estimates," "anticipates," or "believes" or the negative thereof or any variation thereon or similar terminology or expressions. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from results proposed in such statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can provide no assurance that such expectations will prove to have been correct. Except as required by law, the Company assumes no obligation to update or revise any forward-looking statements.

 

Investor Relations Contact
Andrew Barwicki
516-662-9461 / andrew
.barwicki@medirom.co.jp

 

 

 


Exhibit 99.2

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MEDIROM HEALTHCARE TECHNOLOGIES INC. Important Notices IMPORTANT NOTICES AND DISCLAIMERS This investor presentation (this “Investor Presentation”) and any oral statements made in connection with this Investor Prese nta tion are for informational purposes only and do not constitute an offer to sell, a solicitation of an offer to buy, or a recommendation to purchase any equity, debt or other securities of MEDIROM Healthcare Technologies Inc., a co mpany organized under the laws of Japan (the “Company,” “we,” “us” or “our”). The information contained herein does not purport to be all inclusive. The data contained herein is derived from various internal an d external sources believed to be reliable, but there can be no assurance as to the accuracy or completeness of such information. Any data on past performance contained herein is not an indication as to future performance .. E xcept as required by applicable law, the Company assumes no obligation to update the information in this Investor Presentation. Nothing herein shall be deemed to constitute investment, legal, tax, financial, ac cou nting or other advice. The communication of this Investor Presentation is restricted by law, and it is not intended for distribution to, or use by any person in, any jurisdiction where such distribution or use would be contrary to local law or regulation. No representation or warranty (whether express or implied) has been made by the Company with respect to the matters set forth in this Investor Presentation .. Forward Looking Statements Certain statements included in this Investor Presentation are not historical facts but are forward - looking statements for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward - looking statements may include projections and estimates concerning our possible or assumed future results of oper ations, financial condition, business strategies and plans, market opportunity, competitive position, industry environment, and potential growth opportunities. In some cases, you can identify forward - looking statements b y terms such as "may," "will," "should," "design," "target," "aim," "expect," "could," "intend," "plan," "anticipate," "estimate," "believe," "continue," "predict," "project," "potential," "goal" or other words that convey th e uncertainty of future events or outcomes. You can also identify forward - looking statements by discussions of strategy, plans or intentions. These forward - looking statements include, but are not limited to, statements regar ding future revenue, Adjusted EBITDA, Adjusted EBITDA Margin, debt, capital expenditure and cash flow estimates and forecasts of other financial and performance metrics (including key performance indicators), and proj ect ions of market size and opportunity. These statements are based on various assumptions and on the current expectations of the Company and its management and are not predictions of actual performance. While our manage men t considers these assumptions and expectations to be reasonable, they are inherently subject to significant business, economic, competitive, regulatory and other risks, contingencies and uncertainties, includin g c ontinuing impact of the COVID - 19 pandemic, and other risks, most of which are difficult to predict and many of which are beyond our control. If the risks materialize or our assumptions prove incorrect, actual results could d iff er materially from the results implied by these forward - looking statements. There may be additional risks that the Company currently believes are immaterial that could also cause actual results to differ from those contained in the forward - looking statements. In addition, forward looking statements reflect the Company's expectations, plans or forecasts of future events and views as of the date of this Investor Presentation .. The Company anticipates that subsequent events and developments will cause these assessments to change. However, while the Company may elect to update these forward - looking statements at some point in the future, the Company specifically dis claims any obligation to do so. These forward - looking statements should not be relied upon as representing the Company's assessments as of any date subsequent to the date of this Investor Presentation .. 2

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MEDIROM HEALTHCARE TECHNOLOGIES INC. Important Notices (cont’d) Market and Industry Data This Investor Presentation contains references to industry market data and certain industry forecasts. Industry market data and industry forecasts are o bt ained from publicly available information and industry publications. Industry publications generally state that the information contained therein has been obtained from sources believed to be re lia ble, but that the accuracy and completeness of that information is not guaranteed. Although we believe industry information to be accurate, it is not independently verified by us. Some data is also based on our good fait h e stimates, which are derived from our review of internal surveys or data, as welI as the independent sources referenced above. Assumptions and estimates of our and our industry's future performance are necessarily subject to a hi gh degree of uncertainty and risk due to a variety of factors. These and other factors could cause future performance to differ materially from our assumptions and estimates. Non - GAAP Financial Measures This Investor Presentation includes key performance indicators and non - GAAP financial metrics that we use to help us evaluate our business, identify trend s affecting our business, formulate business plans, and make strategic decisions. Adjusted EBITDA and Adjusted EBITDA Margin are financial measures that are calculated and presented on the basis of methodologies other than in accordance with generally accepted accounting principles in the United States of America ("GAAP"). Definitions for such non - GAAP measures can be found in the Appendix to this Investor Presentation .. Any non - GAAP financial measures used in this Investor Presentation are in addition to, and not meant to be considered superior to, or a substitute for, the Company's financial statements prepa red in accordance with GAAP. A reconciliation of each of these non - GAAP measures to their nearest GAAP measure is set forth in the Appendix to this Investor Presentation .. The Company believes these non - GAAP measures of financial results provide useful information to management and investors regardi ng certain financial and business trends relating to our financial condition and results of operations. The Company's management uses these non - GAAP measures to compare our performance to that of prior periods for trend analyses and for budgeting and planning purposes. These measures are used in monthly financial reports prepared for management and our board of directors. We believe that the use of these non - GAAP financia l measures provides an additional tool for investors to use in evaluating ongoing operating results and trends in and in com paring our financial measures with other similar companies, many of which present similar no n - G AAP financial measures to investors. Management does not consider these non - GAAP measures in isolation or as an alternative to financial measures determined in accordance with GAAP. The principal limitation of these non - GAAP financial measures is that they exclude significant expenses and income that are required by GAAP to be recorded in our financial statements. In addition, they are subject to inherent limitations as the y r eflect the exercise of judgments by management about which expense and income are excluded or included in determining these non - GAAP financial measures. Undue reliance should not be placed on these measures as the Company' s only measures of operating performance, nor should such measures be considered in isolation from, or as a substitute for, financial information presented in compliance with GAAP. Non - GAAP financial measures as used in respect of the Company may not be comparable to similarly titled amounts used by other companies. 3 Additional information with respect to the Company is contained in its filings with the SEC and is available at the SEC's web sit e, http://www.sec.gov , and on the Company's website, https://medirom.co.jp/en/ ..

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MEDIROM HEALTHCARE TECHNOLOGIES INC. Medirom at a Glance ✔ Relaxation Salon Business ▪ MEDIROM operates 315 bodywork salons in Japan as of August 31 , 2021 .. ▪ Our Relaxation Salon Business Segment experienced 14 .. 2 % YoY revenue drop from 2019 to 2020 , due to the COVID - 19 pandemic .. ✔ Digital Preventative Healthcare Business ▪ Specific Health Guidance program is a business segment we expect to grow in the future .. ▪ MOTHER Tracker ® , which we believe is the world‘s first chargeless wearable health tracker presented at the 2020 CES, is expected to be launched by the end of FY 2021 .. Company Overview 4

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MEDIROM HEALTHCARE TECHNOLOGIES INC. MEDIROM History 2020 Future Growth 2000 Foundation CEO & Founder Kouji EGUCHI Launch of On - demand Health Coaching App ( Lav ® ) May 2019 Development of Self - Charging Health Monitoring Tracker (MOTHER Tracker, under development) Starting Device Business 2017 Opening Salons at Spa Facilities Launched MHR: Therapist Dispatch Business 2018 5 2021 Acquired SAWAN Co.LTD .. 315 Salons Opened latest Salon Spa Re.Ra.Ku * # Salons as of August 31, 2021 (MHR: MEDIROM Human Resources Inc.) IPO in Dec 2020 Closed $12m Stock Offering

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MEDIROM HEALTHCARE TECHNOLOGIES INC. Accretive M&A with Low Hanging Fruit Market Landscape and Go - Forward Strategy ● 1 / 3 of the industry revenue is comprised of lesser - known salon brands .. M&A opportunities ● Targeting M&A opportunities with both direct and indirect financing (not hostile mergers) with strategy of full integration of corporate functions (back - office operations etc .. ) .. ● MEDIROM is the only publicly listed Japanese company in the industry, located in Japan .. ● MEDIROM intends to leverage its experience from successful M&A transactions in 2018 , 2019 and 2021 .. 2018 Acquisition: Kabushiki Kaisha Bell Epoc • 46 new wholly owned salons • Rebranded as “Bell Epoc Wellness” Acquisition History 2018 Acquisition: Kabushiki Kaisha Decollte • 7 New wholly owned salons • 100% equity ownership 2018 / 2019 Acquisition: Kabushiki Kaisha Joyhands • 10 new outsourced salons • 26 new wholly owned salons • Rebranded as “ Joyhands Wellness Inc.” 6 2021 Acquisition: SAWAN CO. LTD. • 13 new wholly owned salons under the brand name of “ Ruam Ruam ”

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MEDIROM HEALTHCARE TECHNOLOGIES INC. Relaxation Salon Business PROVIDING THE BEST PREVENTIVE SOLUTIONS 7

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MEDIROM HEALTHCARE TECHNOLOGIES INC. ▪ 70 thousand customers served in July 2021 (the largest number we have ever recorded in a single month). ▪ Over 80% customer repeat ratio. Repeat Customers Significant Operations Total of 315 salons in August 2021 .. ▪ Franchise fees, monthly education, marketing, real estate services, and consulting. Recurring Fee Model Bodywork Excellence ▪ Holistic and preventative healthcare services. ▪ Recognized therapist training platform. Our Key Brand Portfolio 4 2 3 1 Relaxation Salon Business Snapshot 8

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MEDIROM HEALTHCARE TECHNOLOGIES INC. Re.Ra.Ku Brand Multiple Model Spa Facilities Strong affinity between bodywork and spa facilities. Visitors High Usage Rate Only companies with a proven track record and credibility can enter the market. Entry Barrier Value Added Services Higher Sales per Customer New bathing facilities in the Kanto region is increasing. Consistent with Dominant Strategy in Metropolitan Area Focusing Area Commercial Complex Roadside Salons Spa Facilities Re.Ra.Ku Brand Commercial Complex Roadside Salons Only major companies can enter the market. Entry Barrier More New Customers Brand Recognition Loyal Customer Base Higher Repeat Ratio and Unit Sales 9

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MEDIROM HEALTHCARE TECHNOLOGIES INC. Strength in Retail Customer Touchpoints Retail metros/subways, malls, plazas. High Traffic Area High Repeat Customer Rate 80%+ Focus on High Density Areas 70K Served 70,912 customers in July 2021 Core Brand Sales per Customer $ 62.85 ( 1 ) in the year ende d December 2020 $ 62 /Customer Industry Standard $50 * *Source: latest “Yano Research Institute Report 2019” 10 Greater Tokyo

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MEDIROM HEALTHCARE TECHNOLOGIES INC. 2021 Seasonal Promotions Summer Head Spa Winter Hand Care Autumn GI Tract Care Spring Reflexology Contributing to Higher Sales per Customer 11

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MEDIROM HEALTHCARE TECHNOLOGIES INC. Educational Facilities One of the Largest Educational Schools in Japan Open 7 Days a Week (10am – 7pm) 60 beds 858m 2 ▪ Re.Ra.Ku therapists support customers in our salons and after their appointments through health management tailored for each customer. ▪ Provide over 120 in - depth curriculums that range from techniques to salon management. ▪ Professional lecturers that specialize in each area of expertise. 12

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MEDIROM HEALTHCARE TECHNOLOGIES INC. Open 7days 10am – 7pm 60 beds 858 ㎡ Our relaxation service quality has been proven with awards. Award - winning Salon and Therapists MODEL 2019 Grand Prix BEST Therapist 2019 Grand Prix BEST Store Source: http:// www.relaxation - net.jp /contest/japan2019_result 13 • No competition held in 2020, due to COVID - 19 • Relaxation Contest Japan 2021 will be held online on October 27.

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MEDIROM HEALTHCARE TECHNOLOGIES INC. Digital Preventative Healthcare Business “MOTHER Tracker Ⓡ ” “ Lav Ⓡ ” App Information and Communication Technology (ICT) solution with App, Wearable & Re .. Ra .. Ku ® Trained Therapists 14

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MEDIROM HEALTHCARE TECHNOLOGIES INC. Specific Health Guidance Business *In August 2020, we started releasing “ Lav ® ” application directly to consumers. Government Supported Health Guidance Program Currently engaged partners include blue chip corporations and governmental bodies 15

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MEDIROM HEALTHCARE TECHNOLOGIES INC. Coaching App “ Lav ® ” Remote Weight Loss Program with ties to benefits from Government Insurance Programs Wearable Device On - demand Training Activities, Sleep, Weight 16 Internal and External (Contractors) Nutritians / Dietitians Twice A Week Receive Feedback from Coach *In August 2020, we started releasing “ Lav ® ” application directly to consumers.

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MEDIROM HEALTHCARE TECHNOLOGIES INC. MOTHER Tracker ® Self - Charging Fitness Tracker “MOTHER” under co - development with MATRIX Industries, Inc. ➢ MATRIX’s Patented Technologies ➢ Thermoelectric Module & Boost Converter ➢ Hospitals, Nursery Homes and Gyms ➢ Logistics and Transportation Industry (Drivers’ Health Monitoring Needs) ➢ Retail Sale with Crowd - Funding Planned. Feature - Rich and User Friendly ➢ Pedometer ➢ Fitness Tracking ➢ Pulse and Body Temperature ➢ Sleep Pattern ➢ SDK (Software Development Kit) Open to Third Parties ➢ Waterproof Technology Target Market IDC Market Forecast 1 ● Global shipments of wearable devices expected to total 396.0 million units in 2020 .. ● 14.5 % increase from 2019 .. ● Five - year compound annual growth rate (CAGR) of 12.4 % and total 637.1 million units in 2024 .. 1 Source: IDC Market Forecast – Worldwide Quarterly Wearable Device Tracker https:// www.idc.com /tracker/ showproductinfo.jsp?prod_id =962 17

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MEDIROM HEALTHCARE TECHNOLOGIES INC. Financial Highlights # 1 (year - over - year) Total Revenue : Decrease of 14.5% to $32.4 million, due to COVID - 19 .. Cost of Revenues : Stayed relatively flat, as a result of an increase in the total number of salons from 283 to 290, offset by cost reduction efforts to mitigate the impact of COVID - 19. SG&A : Increased by 22.6 %, due to the office relocation and IPO - related expenses/costs. Impairment Loss : Increased of 139.1% as certain salons with relatively long contract terms of leases and large amounts of asset retirement costs were impaired. Net Loss : $5.2 million recorded. 18

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MEDIROM HEALTHCARE TECHNOLOGIES INC. Financial Highlights #2 (FY2020) Adjusted EBITDA : Negative $5.3 million. Adjusted EBITDA Margin : Minus 16.3%. Cashflow from Operating Activities : Negative $3.5 million, mainly due to the decrease in net income. Cashflow from Investing Activities : Negative $1.3 million, primarily due to salons acquisitions from franchisees. Cashflow from Financing Activities : Positive $13.8 million positive , primarily due to $11.3 million in proceeds from the IPO and the special long - term bank loans for the COVID - 19 pandemic. Net cash : Increased by $8.9 million. 19

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MEDIROM HEALTHCARE TECHNOLOGIES INC. Consolidated Income Statement (1) Convenience translations of Japanese yen into U.S. dollars have been made at the exchange rate of ¥103.190 = US$1.00, which w as the foreign exchange rate on December 31, 2020 as reported by the Board of Governors of the Federal Reserve System. ( www.federalreserve.gov/releases/h10/ ) (2) We define Adjusted EBITDA as net income (loss), adjusted to exclude: ( i ) dividend and interest income, (ii) interest expense, (iii) gain from bargain purchases, (iv) other, net, (v) income tax expense, (vi) equity in earnings (loss) of investment, (vii) depreciation and amortization, (viii) losses on sales of dir ect ly - operated salons to franchises, (ix) losses on disposal of property and equipment, and other intangible assets, and (x) impairment loss on long - lived assets. Management considers Adjusted EBITDA to be a measurement of performance which provides useful information to both management and investors. Adjusted EBITDA should not be considered an alternative to net inc ome or other measurements under GAAP. Adjusted EBITDA is not calculated identically by all companies and, therefore, our measurements of Adjusted EBITDA may not be comparab le to similarly titled measures reported by other companies. See “Management’s Discussion and Analysis of Financial Condition and Results of Operation — Non - U.S. GAAP Measures — Adju sted EBITDA.” (3) Adjusted EBITDA margin is calculated by dividing Adjusted EBITDA for a period by total revenue for the same period. (In Thousands) 20 Year ended December 31, Year ended December 31, 2020($) (1) 2020 (¥) 2019(¥) Revenues: Relaxation Salons 32,134 3,315,947 3,864,656 Digital Preventative Healthcare 249 25,670 43,608 Total revenue 32,383 3,341,617 3,908,264 Cost of revenues and operating expenses: Cost of revenues 28,226 2,912,667 2,957,506 Selling, general and administrative expenses 10,355 1,068,537 871,862 Impairment loss on long - lived assets 1,032 106,501 44,546 Total cost of revenues and operating expenses 39,613 4,087,705 3,873,914 Operating (loss) income (7,230) (746,088) 34,350 Net (loss) income (5,225) (539,170) 17,335 Adjusted EBITDA(2) (5,267) (543,456) 139,301 Adjusted EBITDA margin(3) - 16.3 % - 16.3 % 3.6 %

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MEDIROM HEALTHCARE TECHNOLOGIES INC. Consolidated Balance Statement (In Thousands) 21 Year ended December 31, Year ended December 31, 2020($) (1) 2020(¥) 2019(¥) Assets: Current assets 20,227 2,087,224 1,378,729 Non - current assets 35,141 3,626,242 3,378,736 Total Assets 55,368 5,713,466 4,757,465 Liabilities: Current liabilities 25,706 2,652,588 2,262,689 Non - current liabilities 24,902 2,569,621 1,894,718 Total Liabilities 50,608 5,222,209 4,157,407 Shareholders’ Equity: Common stock, no par value; 11,429 1,179,313 595,000 Class A common stock, no par value; 1 100 100 Treasury stock (29) (3,000) (3,000) Additional paid - in capital 9,867 1,018,146 713,267 Accumulated deficit (16,506) (1,703,302) (705,309) Total Shareholders’ Equity 4,761 491,257 600,058 Total Liabilities and Shareholders’ Equity 55,368 5,713,466 4,757,465 (1) Convenience translations of Japanese yen into U.S. dollars have been made at the exchange rate of ¥103.190 = US$1.00, whi ch was the foreign exchange rate on December 31, 2020 as reported by the Board of Governors of the Federal Reserve System. ( www.federalreserve.gov/releases/h10/ )

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MEDIROM HEALTHCARE TECHNOLOGIES INC. Consolidated Cashflow Statement (In Thousands) 22 Year ended December 31, Year ended December 31, 2020($) (1) 2020(¥) 2019(¥) Net (loss) income attributable to shareholders (5,225) (539,170) 17,335 Net cash provided by operating activities (3,551) (366,420) 7,870 Net cash used in investing activities (1,353) (139,599) (37,931) Net cash provided by (used in) financing activities 13,879 1,432,131 331,994 Net increase (decrease) of cash and cash equivalents during the period 8,975 926,112 301,933 Cash and cash equivalents at beginning of period 4,977 513,621 211,688 Cash and cash equivalents at end of period 13,952 1,439,733 513,621 (1) Convenience translations of Japanese yen into U.S. dollars have been made at the exchange rate of ¥103.190 = US$1.00, whi ch was the foreign exchange rate on December 31, 2020 as reported by the Board of Governors of the Federal Reserve System. ( www.federalreserve.gov/releases/h10/ )

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MEDIROM HEALTHCARE TECHNOLOGIES INC. KPIs Trend JPY 23 Disclaimer: The information presented on this slide is based on management's accounts only and has not been reviewed or audited. This information has previously been disclosed on the investor relations page on our website, available at: https://medirom.co.jp/en/ir (1) Sales Per Customer: The ratio of total salon sales to number of treated customers at all salons for which comparable financia l a nd customer data is available. (2) Total Customers Served: The number of customers served at salons for which comparative financial and customer data is availab le (excludes certain salons for which comparative data is not available). Government - requested halt Government - requested halt Government - requested halt Government - requested halt

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MEDIROM HEALTHCARE TECHNOLOGIES INC. Key Management Team and Board Kouji Eguchi Founder, CEO and Director Fumitoshi Fujiwara CFO and Director Miki Aoki Director and Manager of General Affairs 24 Akira Nojima Outside Director Tomoya Ogawa Outside Director

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Thank You! MEDIROM Healthcare Technologies Inc. 2-3-1, Daiba, Minato-ku, Tokyo, JAPAN 135-0091 Email: ir@medirom.co.jp www.medirom.co.jp/en/ir