UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of Earliest Event Reported): September 9, 2014

Southwest Airlines Co.
__________________________________________
(Exact name of registrant as specified in its charter)

Texas
1-7259
74-1563240
_____________________
_____________
______________
(State or other jurisdiction
(Commission
(I.R.S. Employer
of incorporation)
File Number)
Identification No.)

P. O. Box 36611, Dallas, Texas
75235-1611
_________________________________
___________
(Address of principal executive offices)
(Zip Code)


Registrant's telephone number, including area code: (214) 792-4000

Not Applicable
______________________________________________
Former name or former address, if changed since last report


Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the
filing obligation of the registrant under any of the following provisions:

[ ]    Written communications pursuant to Rule 425 under the Securities Act
(17 CFR 230.425)
[ ]    Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17
CFR 240.14a-12)
[ ]    Pre-commencement communications pursuant to Rule 14d-2(b) under the
Exchange Act (17 CFR 240.14d-2(b))
[ ]    Pre-commencement communications pursuant to Rule 13e-4(c) under the
Exchange Act (17 CFR 240.13e-4(c))










Item 7.01    Regulation FD Disclosure.

On September 9, 2014, the Registrant issued a press release announcing its traffic results for August 2014. The press release is furnished herewith as Exhibit 99.1 and is incorporated by reference into this Item 7.01.

The information furnished in this Item 7.01 shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that section, nor shall such information be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, regardless of any general incorporation language in such filing, except as shall be expressly set forth by specific reference in such filing.


Item 9.01    Financial Statements and Exhibits.

(d) Exhibits:
    
99.1 Registrant’s August 2014 Traffic Release.





SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 
SOUTHWEST AIRLINES CO.
 
 
 
September 9, 2014
By
/s/ Tammy Romo
 
 
 
 
 
Tammy Romo
 
 
Senior Vice President Finance & Chief Financial Officer
 
 
(Principal Financial and Accounting Officer)
 
 
 
 
 
 









Exhibit Index


Exhibit No.
Description
 
 
99.1
Registrant's August 2014 Traffic Release.




EX99.1-Month End


SOUTHWEST AIRLINES REPORTS AUGUST TRAFFIC

DALLAS, TEXAS – September 9, 2014 – Southwest Airlines Co. (NYSE: LUV) announced today that the Company flew 9.6 billion revenue passenger miles (RPMs) in August 2014, a 4.9 percent increase from the 9.2 billion RPMs flown in August 2013. Available seat miles (ASMs) remained relatively flat compared to the August 2013 level of 11.3 billion. The August 2014 load factor was 85.5 percent, compared to 81.3 percent in August 2013. For August 2014, passenger revenue per ASM (PRASM) is estimated to have increased in the five to six percent range as compared to August 2013.
For the first eight months of 2014, the Company flew 73.0 billion RPMs, compared to 70.8 billion RPMs flown for the same period in 2013, an increase of 3.1 percent. Year-to-date ASMs decrease0.2 percent to 88.1 billion from 88.3 billion for the same period in 2013. The year-to-date load factor was 82.9 percent, compared to 80.3 percent for the same period in 2013.
This release, as well as past news releases about Southwest Airlines Co., is available online at southwest.com.    

/more



Southwest Airlines Co.
Preliminary Comparative Traffic Statistics



AUGUST
 
2014
 
2013
 
Change
Revenue passengers carried
9,442,224

 
9,106,397

 
3.7%
Enplaned passengers
11,890,205

 
11,456,302

 
3.8%
Revenue passenger miles (000s)
9,622,273

 
9,169,665

 
4.9%
Available seat miles (000s)
11,252,402

 
11,273,299

 
(0.2)%
Load factor
85.5
%
 
81.3
%
 
4.2 pts.
Average length of haul
1,019

 
1,007

 
1.2%
Trips flown
106,663

 
112,448

 
(5.1)%



YEAR-TO-DATE
 
2014
 
2013
 
Change
Revenue passengers carried
73,964,223

 
73,026,626

 
1.3%
Enplaned passengers
91,145,675

 
89,911,483

 
1.4%
Revenue passenger miles (000s)
73,000,579

 
70,833,243

 
3.1%
Available seat miles (000s)
88,082,240

 
88,254,778

 
(0.2)%
Load factor
82.9
%
 
80.3
%
 
2.6 pts.
Average length of haul
987

 
970

 
1.8%
Trips flown
846,743

 
891,956

 
(5.1)%


Investor Contact:
Southwest Airlines Investor Relations
214-792-4415

Media Contact:
Southwest Airlines Media Relations
214-792-4847
swamedia@wnco.com
 

***