UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of Earliest Event Reported): August 7, 2014


Southwest Airlines Co.
__________________________________________
(Exact name of registrant as specified in its charter)

Texas
1-7259
74-1563240
_____________________
_____________
______________
(State or other jurisdiction
(Commission
(I.R.S. Employer
of incorporation)
File Number)
Identification No.)

P. O. Box 36611, Dallas, Texas
75235-1611
_________________________________
___________
(Address of principal executive offices)
(Zip Code)


Registrant's telephone number, including area code: (214) 792-4000

Not Applicable
______________________________________________
Former name or former address, if changed since last report


Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the
filing obligation of the registrant under any of the following provisions:

[ ]    Written communications pursuant to Rule 425 under the Securities Act
(17 CFR 230.425)
[ ]    Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17
CFR 240.14a-12)
[ ]    Pre-commencement communications pursuant to Rule 14d-2(b) under the
Exchange Act (17 CFR 240.14d-2(b))
[ ]    Pre-commencement communications pursuant to Rule 13e-4(c) under the
Exchange Act (17 CFR 240.13e-4(c))









Item 7.01    Regulation FD Disclosure.

On August 7, 2014, the Registrant issued a press release announcing its traffic results for July 2014. The press release is furnished herewith as Exhibit 99.1 and is incorporated by reference into this Item 7.01.

The information furnished in this Item 7.01 shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that section, nor shall such information be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, regardless of any general incorporation language in such filing, except as shall be expressly set forth by specific reference in such filing.


Item 9.01    Financial Statements and Exhibits.

(d) Exhibits:
    
99.1 Registrant’s July 2014 Traffic Release.




SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 
SOUTHWEST AIRLINES CO.
 
 
 
August 7, 2014
By
/s/ Tammy Romo
 
 
 
 
 
Tammy Romo
 
 
Senior Vice President Finance & Chief Financial Officer
 
 
(Principal Financial and Accounting Officer)
 
 
 
 
 
 








Exhibit Index


Exhibit No.
Description
 
 
99.1
Registrant's July 2014 Traffic Release.



EX99.1-Month End


Contact: Investor Relations (214) 792-4415

SOUTHWEST AIRLINES REPORTS JULY TRAFFIC

DALLAS, TEXAS – August 7, 2014 – Southwest Airlines Co. (NYSE: LUV) announced today that the Company flew 10.6 billion revenue passenger miles (RPMs) in July 2014, a 6.6 percent increase from the 10.0 billion RPMs flown in July 2013. Available seat miles (ASMs) increased 2.6 percent to 12.3 billion, from the July 2013 level of 11.9 billion. The July 2014 load factor was 86.7 percent, compared to 83.5 percent in July 2013. For July 2014, passenger revenue per ASM (PRASM) is estimated to have increased approximately four percent compared to July 2013.
For the first seven months of 2014, the Company flew 63.4 billion RPMs, compared to 61.7 billion RPMs flown for the same period in 2013, an increase of 2.8 percent. Year-to-date ASMs decreased 0.2 percent to 76.8 billion from 77.0 billion for the same period in 2013. The year-to-date load factor was 82.5 percent, compared to 80.1 percent for the same period in 2013.
This release, as well as past news releases about Southwest Airlines Co., is available online at southwest.com.    

/more


Southwest Airlines Co.
Preliminary Comparative Traffic Statistics



JULY
 
2014
 
2013
 
Change
Revenue passengers carried
10,311,076

 
9,755,928

 
5.7%
Enplaned passengers
12,808,749

 
12,211,777

 
4.9%
Revenue passenger miles (000s)
10,632,837

 
9,977,329

 
6.6%
Available seat miles (000s)
12,259,044

 
11,948,811

 
2.6%
Load factor
86.7
%
 
83.5
%
 
3.2 pts.
Average length of haul
1,031

 
1,023

 
0.8%
Trips flown
113,099

 
117,402

 
(3.7)%



YEAR-TO-DATE
 
2014
 
2013
 
Change
Revenue passengers carried
64,521,999

 
63,920,229

 
0.9%
Enplaned passengers
79,255,470

 
78,455,181

 
1.0%
Revenue passenger miles (000s)
63,378,151

 
61,663,578

 
2.8%
Available seat miles (000s)
76,829,838

 
76,981,479

 
(0.2)%
Load factor
82.5
%
 
80.1
%
 
2.4 pts.
Average length of haul
982

 
965

 
1.8%
Trips flown
740,080

 
779,508

 
(5.1)%


***