FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person *
COORS PETER H

(Last) (First) (Middle)
1225 17TH STREET
SUITE 3200

(Street)
DENVER CO 80202

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
MOLSON COORS BREWING CO [ TAP ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director X 10% Owner
Officer (give title below) X Other (specify below)
Chairman of the Board
3. Date of Earliest Transaction (Month/Day/Year)
08/01/2013
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class B Common Stock 08/01/2013   M   50,000 A $ 32.66 190,560 D  
Class B Common Stock 08/01/2013   S (1)   41,500 D $ 50.6493 (2) 149,060 D  
Class B Common Stock               12,071,422 I by Adolph Coors Company LLC
Class B Common Stock               20,334 I by Marilyn E Coors as Trustee of Peter H Coors 2010 grantor Retained Annuity Trust V dtd 10/8/2010
Class B Common Stock               25,120 I by Marilyn E Coors as Trustee of Peter H Coors 2010 Grantor Ret'd Annuity Trust IV dtd 8/16/10
Class B Common Stock               27,912 I by Marilyn E Coors as Trustee of Peter H Coors 2011 Ret'd Annuity Trust VIII dtd 12/9/11
Class B Common Stock               231,137 I by Marilyn E Coors as Trustee of Peter H Coors 2012 Grantor Retained Annuity Trust X dtd 6/6/12
Class B Common Stock               45,392 I by Marilyn E Coors as Trustee of Peter H Coors 2013 Grantor Retained Annuity Trust XII
Class B Common Stock               13,573 I by Marilyn E Coors as Trustee of Peter H Coors 2013 Grantor REtained Annuity Trust XIV
Class B Common Stock               153,665 I by Marilyn E Coors as Trustee of Peter H Coors 2013 Grantor Retained Annuity Trust XV dtd 6/7/2013
Class B Common Stock               24,888 I by Marilyn E Coors as Trustee of the Peter H Coors 2010 Grantor Retained Annuity Trust dtd 5/27/10
Class B Common Stock               71,867 I by Marilyn E Coors as TTEE of the Peter H Coors 2011 Grantor Retained Annuity Trust VII dtd 9/2/11
Class B Common Stock               39,405 I by Marilyn E. Coors as Trustee of Peter H. Coors 2012 Grantor Retained Annuity Trust XI
Class B Common Stock               13,563 I by Marilyn E. Coors as Trustee of Peter H. Coors 2013 Grantor Retained Annuity Trust dtd 3/4/13
Class B Common Stock               1,064 I By Spouse
Class B Common Stock               68,126 I Peter H Coors Revocable Trust dtd 8/7/2009
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Employee Stock Option (Right to Buy) $ 32.66 08/01/2013   M     50,000 02/12/2005 02/12/2014 Class B Common Stock 50,000 $ 0 33,334 D  
Explanation of Responses:
1. The reporting person's option exercise and sale reported in this Form 4 include shares sold in connection with the cashless exercise of options effected pursuant to a Rule 10b5-1 Trading Plan previously adopted by the reporting person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934; the reporting person held the remaining balance of the shares.
2. The price reported represents the weighted average sales price of shares of the Class B common stock sold in multiple transactions at prices ranging from $50.41 to $50.78. The reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range.
Kathleen Kirchner, by Power of Attorney 08/05/2013
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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